Premier Airport Transportation Service, (PATS), is a Cleveland-based airport transportation provider. PATS provides limousine-like service without the high price tag of limousines. Although the cars of PATS are not stretch limousines they are high-end luxury vehicles. Premier Airport Transportation is lead by Sam Brougham, a transportation industry veteran. PATS predicts strong sales by the end of year 3.
The Market and Services Offered
There are currently four limousine service providers in Cleveland and four taxi services. Cleveland has a variety of transportation options. It also offers short and long-term airport parking, and a rapid transport public train system which provides airport service. Premier Airport Transportation Service is a middle ground between the average taxi service or the expensive limousine service. PATS’s middle price will make it attractive for both business travelers and families. This service is a cost-effective, convenient alternative to driving to and parking at the airport. Premier Airport Transportation is the ideal choice for business travellers who need a more luxurious service than taxis but don’t want to incur a significant expense on company travel budgets. These two segments are expected to grow at 8.5% each year with over a thousand potential customers.
The Competitive edge
PATS understands that customer service is the key to their success. Premier has provided financial incentives to drivers to provide exceptional customer service. This will ensure the highest level of customer service at all levels and interactions with the company.
Management Team
Sam Brougham founded Premier Airport Transportation Service and runs it. Sam began his transport career as a taxi driver. That was enough income to send Sam to college. Sam then worked as a logistics officer at Yellow Freight Company. Sam moved to Yellow’#8217’s customer service department and eventually became the manager of Yellow’’s customer care center. Sam’#8217’s customer service and logistics experience will be crucial to the success for PATS. Premier will benefit greatly from Premier’s logistical expertise. The customer service experience will also help to support their competitive edge.
Premier Airport Transportation is Cleveland’s answer to the unmet demand for high quality, affordable airport transportation services. PATS will be in break-even within the first eight months and double its sales for year two and three. While PATS will incur a loss for year one, they will generate a tidy net profit for year three.
1.1 Objectives
The following are the goals for the first 3 years of operation:
- To establish a service-based organization whose primary goal it to exceed customer’s expectations.
- To increase customer base by 20% each year through superior performance, word-of mouth referrals and superior performance.
- To establish a sustainable transportation business that serves the Cleveland Metropolitan Area
1.2 Mission
Premier Airport Transportation Service’s Mission is to provide the best airport service. Our goal is to keep and attract customers. Everything else will follow this principle. Our services will exceed the expectations of our customers.