NW Architecture will be an architecture firm that focuses on residential, commercial, industrial and international architecture. The company is located in the Bay Area near San Francisco. The company will offer architecture services with technologically superior processes that provide greater value to clients and better design and construction.
The target client is segmented into four categories; home owners, developers, government, and contractors. NW Architecture’s competitive edge will be the knowledge of digital-based design resources. Superior customer service will also be a point of firm differentiation.
In the first year, sales are expected at $102,000. By the third year, they will be $500,000 Within three years after we start, our company will be profitable.
The most significant challenges ahead include securing a suitable location, establishing the initial client base, and ultimately positioning the firm to be able to have a presence in a larger, global market.
This business plan outlines the objective, focus, and implementation of this start-up firm.
1.1 Mission
NW Architecture has a new form of interactive digital media available for the client and the builder. These media will clearly show clients and builders what the design will look, and how it will be built.
With this new form of media the client doesn’t have to know anything about architectural graphics or terminology (floor plans, sections, elevations & construction documents) to have a clear understanding of what the end result will look like. This is possible through the use of computer-rendered images and interactive video.
This media will be further used in the construction documents. An interactive video rendering of the whole building will be made available to the builder. It will include both construction specifications and visual quality images. Each detail will be presented in three dimensions. Anyone who can use a computer to access this new way of architectural presentation will be able understand it.
1.2 Keys to Success
- Technology-advantaged service for your customers.
- Utilizing a diverse staff of architects to provide a wide variety of product styles.
- There are many global connections.
1.3 Objectives
- Sales of $500,000 in Year 3 and $700,000 by Year 4.
- Internet allows for market expansion of 20% per annum.
- New market niche created by Year 4 of 3D construction documents and interactive digital presentations to customers.