Martini Astrology and Tarot is an Oregon-based business that specializes astrology and card reading. Martini will initially be a home-based service provider operating out of the owner’s home. Sarah Esppe, the founder and owner of Martini, will also be available for out-call services upon appointment. Sarah Esppe saw the need for a dedicated space between Years One to Three.
Martini will locate in Eugene. Eugene is a liberal, alternative community that lies within the Willamette Valley. Martini will target three distinct customer groups. The first segment consists of people under 29 years. This segment is growing at 15% a year and has 95,000 potential customers. The second group is aged 30-45 years with a 10% growth rate and 150,000 potential people. The over 46-year-olds will be the last group to be targeted. This group, which includes 50,000 people, has the slowest annual rate of growth at 5%.
Martini’’s readings can be used for entertainment and consulting purposes. Sarah’s goal will be to develop long-term relationships with the majority of her clients, utilizing her services on a weekly or bi-weekly interval. Sarah will accomplish this goal by providing accurate, timely, and quality readings to her clients at reasonable rates.
Martini’s sole proprietor is Sarah Esppe. Sarah has been offering readings for the past four years. Sarah received her formal training from the Iowa Center for Astrology. The Iowa Center for Astrology is recognized as one the most prestigious facilities in the United States. Sarah successfully completed the 8-month program, and was awarded the respected certification. Following her time at the Iowa Center, Sarah studied for four months at Tarot University in New Orleans, receiving the highest level of certification available, the Master Tarot Reader degree. Sarah will be able to use her formal training to offer the highest quality astrology consultations.
Martini is an exciting start up business. According to conservative forecasts, sales will grow to $68,000 in Year One and $86,000 by Year Three. Sarah will reach profitability by Year 1.
The following objectives should be met by the company:
- Breakeven and positive cash flow.
- Earn enough money to buy a stand at the Saturday Farmers Market or other area fairs and festivals.
- Reputation as an accurate and entertaining reader of astrology and tarot cards.
Martini Astrology & Tarot can provide entertainment-oriented, high-quality astrology or tarot readings. I will provide high-quality, precise readings customized to meet my clients’ needs. I will be available to do in-call or out-call readings at different rates to make astrological/tarot readings more cost-effective and affordable for my clients. Martini must have a reputation for accuracy and quality to gain the trust and respect of my customers.
1.3 Keys To Success
- Satisfying clients with accurate and complete quality readings for a reasonable price.
- To maintain client relationships, you must develop enough word of mouth and advertising revenues.
- I’m looking for a place to sell tarot or astrology readings at the Saturday Market.