F & R Auto, or F & R, is John Ford’s and Michael Ronald’s dream. Together they have over 30 years of combined experience as mechanics. Both dream of owning their own business and providing better service to clients than their competitors.
The objectives over the next three years for F & R Auto Repair are the following:
- The third year has seen steady increases in sales revenues.
- Implement a program of exceptional customer service that is based on a thorough evaluation of the service experience.
- Three more mechanics can be hired.
1.2 Keys for Success
The auto repair industry is built by one client at a given time. Most of this marketing is word of mouth. F & R Auto Repair is able to achieve success by keeping these key points in mind.
- High-quality work.
- Clients must be kept in touch with all aspects of the repair process and the current state of their vehicle.
- Friendly, customer-oriented mechanics who are knowledgeable. They will explain to the customer the complex nature of our business.
F & R Auto Repair aims at providing affordable auto repairs that are efficient, comprehensive, and of high quality. Trust is the most important aspect to our business. Our goal is to provide 100% customer satisfaction, including quality, friendliness, completion time, and the ability to find new ways to meet or exceed client expectations.