Automotive Repair – Sales – Valet Business Plan


Automotive Repair - Sales - Valet Business Plan


Mad Keen Motors has been a family-owned business since its inception. The company is located in Backwater Downs near London. It has been in the Keen family’s ownership for 35 years. The business has grown from a single location that specializes in mechanical repairs to five locations that offer body and mechanical repair, vehicle storage and towing as well washing, valeting, and used car sale.

This plan is an internal document which outlines the consequences of adding a site to the company. Mad Keen Motors’ website will serve as an additional customer service tool for all of our garages. It will offer basic advice about car maintenance, information about our staff, location, and frequent discounts for website visitors on featured repairs.

The company’s current phone-based customer service is exceptional, but potential customers must make contact with us to find out more. Our new business is mainly based on referrals from existing customers. We want to make referrals easier by encouraging satisfied customers to share our website with their friends and neighbors. This helps us build familiarity long before our customers need emergency car help or even consider purchasing a new car. The “advice” section will be crucial in establishing customers’ trust in our expertise, as will our affiliation with nationally-syndicated car experts.

Mad Keen hopes that by helping local customers to help themselves, he can build trust with both existing and potential customers.

1.1 Mission

Mad Keen Motors offers excellent automotive care and services to all our customers, no matter if they are looking to purchase a used car or have major bodywork done, or just need a wash and wax.

1.2 Keys for Success

The keys to success for the company’s website will be:

  1. An extensive and comprehensive list of questions and solutions that will encourage customers return to the site whenever there is a problem with their vehicle.
  2. In a prompt and comprehensive manner, providing expert advice for customers who don’t know the answers to their base questions.
  3. Offering Web-based promotions that will encourage customers to book cars into the garage through the website.
  4. Communication to residents and businesses in the area about the existence of this site.
  5. Encourage existing customers and friends to recommend the site.

1.3 Objectives

Mad Keen Motors’ website has the following objectives:

  1. To drive visitors to the site from the garage.
  2. To increase the Mad Keen Motors customer community.
  3. To answer customers’ questions about typical car repairs.
  4. This allows for easy bookings of service and repairs.


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