Most people eat meat every day. It is essential that meat be raised in a natural environment and not be contaminated with chemicals. There is obviously a lot at stake in social concerns about making sure that the meat industry doesn’t do more harm than it has to. Can people trust the meat that they eat?
Parkdale Meats aims at being a specialist butcher shop and to offer the highest quality meats cut to customer specifications.
<br>The U.S. poultry and meat industry is the largest part of U.S. agriculture. In 2007, it produced more than 91 Billion pounds. U.S. meat consumption was 55% beef, red meat, lamb, pork and mutton, 36.8% poultry and 8.2% seafood in 2007. Meat is sold in retail establishments like restaurants, grocery store and butcher shops. As meat sales have declined slightly over the past ten year, there has been a decrease in independent butcher shops. Instead, they have moved to big box retailers and grocery stores. This creates an opportunity to open specialty butcher shops in markets that only offer basic meat options from larger retailers.
Parkdale Meats competitors fall under the following categories
* Grocery stores: Seven locations in the greater Parkdale region
* Big box retailers: Walmart and Costco
* Butcher shops: Red’s Meats and Bay Avenue Butchers
Parkdale Meats will establish its competitive edge through the expertise of its founders, Robert Suidae and Eryka Auroch. Robert brings with him a wealth of knowledge about butchering and relationships with the best meat suppliers. Eryka is an expert in food service management, financial planning, and sales records in business-toâ€“business sales. The combination of the two will provide the town with an advantage over other butcher shops, grocery stores, and others in the local niche market.
Parkdale Meats is a specialty butcher shop which seeks to serve the highest quality meats cut to customer specifications, as well as become the foremost specialty meats provider in the greater Parkdale area.
After its initial launch, the business will be able to grow on its own cash flow. There is still room to grow in the initial target markets.
Financial Highlights by Year
Robert Suidae & Eryka Ausroch, the founders, have invested $65,000 each to invest a total $130,000.