Chiropractic Clinic Business Plan

Chiropractic Clinic Business Plan

Accurate chiropractic, LLC is a clinic specializing in natural healthcare. Dr. Angelo M. Rubano, Jr., D.C., is its owner.

Dr. Rubano has a proven track record of success in his profession, having recently sold a practice in New Jersey for $124,000, which he purchased 3 years ago at a cost of $20,000. Since graduating at Life Chiropractic College 11 year ago, he has been a private practitioner and business owner. His leadership ability has proven effective in both the civic and professional arenas, where he has served on various executive boards of successful and growing organizations. He gained expertise in the coordination of large-scale events as well as networking through these organizations. He is also an accomplished public speaker. This has made him a qualified medical witness and lecturer in various health-related topics.

His business philosophy is to be creative, not competitive. Recognizing that almost 80% people have never used or considered Chiropractic Care, he knows there are plenty of potential patients. Ultimately his plan for growth will incorporate other doctors in the area who can benefit from the corporate approach Accurate Chiropractic has for providing health and safety consultation to the service and construction corporate market. To this end, Dr. Rubano sees himself as a marketer for chiropractic services. Accurate chiropractic, LLC will reach the vast majority of Chiropractic patients. We will do this by using a series of direct mail advertisements to connect with our target market emotionally. We will provide direct services to the injured as well as indirect support through corporate clients. Through our outreach events for workers’ and children’s safety, we will be a contributing member of the community.

1.1 Mission

Our mission is to educate as many families and adjust them to optimal health with natural Chiropractic Care. In an environment that fosters personal development and encourages personal growth, we recognize the basic human need to feel in charge and to be respected.

1.2 Keys for Success

  • Implementing and maintaining an organized, consistent means of lead generation, lead tracking, and follow-up to turn leads into prospects
  • A repeatable method for turning prospects to patients.
  • Finding and maintaining reliable office staff who understand the company mission and are concerned about people.

1 see Addendum, Personnel Plan

1.3 Objectives

  • Collections of $420,000 within the first year
  • Hold Gross Margin to minimum of 55%
  • By the end of 1st year, there were 300 cases in total
  • Average case of $3,500 by the end of year 2

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