Twin Brothers Construction (TBC) plans to become a leading provider of construction and renovation services in the local area. The company’s overall strategy will focus on continuous improvement, which includes setting goals, measuring results, and giving feedback to encourage growth and progress.
TBC is located in the surrounding area and has its main offices. The company’s management is highly experienced and qualified: the brothers who will lead the management team have each accumulated over twenty five years of experience in the construction industry.
Products/Services
Through their years of experience, TBC’s owners have developed sophisticated bidding, scheduling and materials solutions for some of the most complex construction projects being done today. The company will be able to adapt its methods to suit a wide variety of building configurations.
Owners, developers, construction managers, general contractors, and sub-contractors are expected to realize substantial savings in labor and material costs by using the company’s construction methods and systems. This includes residential and commercial structures.
Market
Since several years, the industry of housing has experienced rapid growth. 1998 was a record year for the number of single-family homes sold on site. This represents a 10% rise from the solid total of 804,000 houses sold in 1997. Despite a slight decline from 2003, this is an excellent opportunity to grow the industry.
Twin Brothers Construction plans to rapidly develop marketing alliances with industry leaders and pursue new sales of its services to residential and commercial builders. The marketing strategy will center on securing local, state, federal and federal government contracts.
TBC plans on using a direct selling force, relationship-selling, and subcontractors for its target markets. These channels have the best time-to-market, low capital requirements and quick access to established distribution routes.
Financial Considerations
We expect to pass the break-even point in the second half of the first year. The company expects to maintain a healthy cash balance, despite initial cash outlays to promote sales. The company expects approximately $772,000 in sales revenue and reasonable net profits by Year 3.
1.1 Mission
Our mission is to be the best partner for our customers, suppliers and employees. To realize this vision, our goal is to grow profitable, improve operational excellence, be a strong brand and satisfy customers.
1.2 Objectives
- To have up to three construction projects established within the first year.
- To have at least two building renovations in progress by the end the first year.
- Our first rental building to be purchased by the end the first year.
- To achieve at least 7% profit by the second year.
1.3 Keys To Success
We believe these are the keys to our success.
- We use the best materials and equipment in order to ensure quality construction projects for our customers and ourselves.
- Educating and providing valuable advice to customers during the planning stages of construction.
- Supporting customer research in specific markets or sectors.
- Overseeing all logistics related to a project. This may include booking meetings and local transportation.
- Delegating the actual work to qualified, experienced sub-contractors and third-party contractors.