Calico Computer Consulting is in the process of being formed as a sole proprietorship owned and operated by Doug Burham. This plan is designed to guide you in starting and running your new business. Following is a summary of the main points of this plan.
- CCC has three main goals: to make profit, to grow at a challenging rate and to be a good neighbor.
- CCC’s mission is to provide reliable and fast technical support to small office computer users.
- CCC’s success lies in marketing and networking, quality and responsiveness to customers, as well as generating repeat business.
- The primary service provided will initially be hourly technical assistance, but retainer contracts or projects will be considered as part of the future growth.
- While the local market for this business is not new, it’s still open for new and growing consulting firms.
- An initial financial analysis of the viability of this venture shows outstanding promise and results. Several sources note that the computer consulting business is easy to start, requires little up-front capital, and has the potential to be quite lucrative in today’s high tech world.
This plan, which is highlighted in the highlight chart below, projects high net profits and rapid growth over the next three-years. This plan will be implemented in conjunction with a detailed marketing plan to ensure Calico Computer Consulting becomes a highly profitable venture.
This business plan has the following objectives:
- Provide a written guideline for the management and start-up of this computer consulting firm; a strategy framework for developing a comprehensive marketing plan.
- The intended audience of this business is the only one; the plan is , not for obtaining financing from other sources.
- The plan’s scope is to provide monthly projections and yearly summaries of the next two years.
Calico Computer Consulting aims to:
- Profit #8211 To generate enough profit for future growth and to fund the resources required to reach the other objectives set by the owner and the company. (A minimum of 45% of first-year sales must be net profit).
- Growth It is your goal to grow your business at a pace which is both challenging but manageable. You will be leading the market in innovation and adaptability. â€¢ Increase your billable hours from 24 per week at Year 1 to 35 per week by Year 3.
- Citizenship Contribute 5hrs per week as a volunteer, and donate 5% pretax profits for charity
Calico Computer Consulting’s mission is straightforward and simple:
- CCC was established to provide quick, reliable technical support to local small business/home office/home computer users. CCC provides solutions and results.
- Vision – – CCC creates repeat customers by providing quick response, informed expertise and consistently high quality solutions. This generates sufficient profit to provide a comfortable living for the owner.
- Mission – The short term objective of this company is to get it up and running quickly with little debt. The long-term objective of the company is to become a stable and financially profitable entity that an owner can easily manage.
- Marketing Slogan – “Calico Computer Consulting is your paramedic in computer … ”.
1.3 Keys to Success
The keys to success for Calico Computer Consulting are:
- Marketing and Networking: Getting your name out there. -TOMA
- Respondentness (being a computer paramedic available 24/7 with quick response time).
- Quality (getting the job done correctly the first time. Offering 100% Guarantee).
- Relationships: Developing loyal repeat customers –, retainers