The Coffee Break is a business that will offer convenience, while also maintaining nutrition and satisfaction. Market research has shown a promising demographic, especially among females and those over 55. We will provide great food in a timely way to satisfy their needs. Also, The Coffee Break will have a small coffee bar, soda fountain, and ice cream case for those who wish to take time from their day to enjoy a delicious refreshment.
Our main target markets include students, business people and tourists. All of these markets are growing in size, and demand. Our prime location will facilitate convenience to many of our customers.
The Coffee Break will set new standards for local standards. The Coffee Break will combine convenience stores, coffee shops, ice cream stands, and relaxation into one convenient location. The Coffee Break welcomes everyone, no matter what their age, whether they are browsing or 5 minutes away.
Success keys 1.2
The keys to success at Coffee Break are:
- You will find the business near a hospital, university and several small businesses. There are also many tourist attractions nearby.
- First area convenience store to incorporate a nostalgic setting.
- Flexible hours to incorporate both peak and off-peak customers.
- Unique and high quality goods at reasonable rates
The Coffee Break will be a convenience store for busy college students, local business employees, and tourists. It will soon become the go-to place for fast and convenient shopping, as well a place that offers a bit of relaxation during a busy day. The Coffee Break will be a key component in achieving this goal.
- Generate $218,000 of sales in year 1, with an 11% growth rate for the next four years.
- Each year, you should achieve a gross margin of at minimum 55%.
- Show a net profit of $20,000 by the end of the year 1.