Cosmetic Herbal Sundries Business Plan

Cosmetic Herbal Sundries Business Plan

Gentle Touch Creations is a start-up business specializing in hand-made herbal products created by Joanne Lovejoy, the company founder. These products include bath powder, soaps (Saint-John&#8217’s-wort oil), balsam eye drops, balsam oils, moisturizers and balsam shampoos. Gentle Touch Creations only use herbs that have been picked in the wild or grown in a local field or forest.

The popularity of herbal products has increased over the past ten-years. Last year, the sales of herbal products surpassed $4.3 billion dollars. Instead of going to a speciality store to purchase herbal product, they are now readily available at your local supermarket. It has become a cottage business to supply herbal products for companies that market the product with their own brand.

Gentle Touch Creations can sell its product line directly to herbal product manufacturers that sell baskets that have specific themes, such as eye packs or balsam salt.

Joanne Lovejoy is a seven-year veteran in the herbal products industry. She has been a Product Manager at Jerry&#8217’s Herbal Products, Safe Soap and Safe Soap. She has kept in touch with industry contacts and has signed contracts with Forest Meadows Products, WindWalker Products, to supply herbal therapy packs and salves, balsam eyes pack, and Saint-John’s-wort oil.

1.1 Mission

Gentle Touch Creations exists to create herbal products which heal, soothe and cleanse its customers.

1.2 Objectives

Gentle Touch Creations has the following objectives:

  • In the first 12 months of operation, we achieve our sales goal at $120,000
  • Obtained a steady customer base of 10 businesses.
  • Increase sales by 15% during the second year of operation.

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