Custom Pottery Business Plan

Custom Pottery Business Plan

Kaolin Calefactors (KC), an Oregon company, designs and manufactures custom dishware. You can choose any design you like. However, Sue Glazer’s preferred genre is popular or modern art. Customers are either friends or relatives who want to purchase handmade gifts, or people who are interested in unusual everyday dishes.

Kaolin Calefactors offers Sue Glazer a unique opportunity to combine her passion for ceramics with a business venture that makes money.

Kaolin Calefactors will leverage their competitive advantage of a customer-centric business model to rapidly gain market share in the custom dishware niche. Month nine will bring profitability, and revenue for year three is projected to be $78,000.

1.1 Objectives

The following objectives are set for the initial three years of operation

  • To build a company whose goal it is to exceed customers’ expectations.
  • To increase custom client numbers by 20% per annum.
  • To create a sustainable start up business that turns a hobby into an actual business.

1.2 Mission

Kaolin Calefactors’#8217 mission is to design and build the highest quality dishware pottery. We aim to maintain and attract customers. All else will fall in line if we live by this maxim. We will exceed your expectations with our services.

1.3 Keys to Success

The key to success is innovative design and a customer-centric approach.

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