Dessert Bakery Business Plan

Dessert Bakery Business Plan



Washington DC’s Business Improvement District seeks a niche business that blends high-end gourmet fresh-made pastries with fast service to meet its needs on the way home or after dinner.


We are a quick-service restaurant, where customers can watch their desserts being made at the bar. Our main selling points are the show and the dessert.


Rutabaga Sweets’ focus is on local markets. They also cater to ice cream shop and restaurant customers. Washington DC is an ideal location for our dessert bar because Washington DC residents spend more money on eating out than anywhere else.


Although there is no direct competition for us, we compete with everyone. Our unique niche in an older market is what gives us our competitive edge. Although restaurants, cafes, bakeries, ice cream shops, etc have an established position in the marketplace, none are quite like Rutabaga Sweets. Our customers will have a totally new experience and a better product. There is no other place where they can see a professional chef making gourmet desserts directly in front of their eyes. The Food Network is extremely popular and shows the public’s growing interest in being a participant in the kitchen.

Why Us?

Rutabaga Sweets is a hospitality company dedicated to providing high-quality desserts in a comfortable atmosphere for clients who seek a fun “gourmet” experience outside restaurants.



As shown in the chart below, we can become profitable by the second year. The first year’s loss is due to the high startup expenses.

Financial Highlights by Year

Financing Needed

We’re looking for $300K total investment, us and close friends and family. Re realize this is not an opportunity for outside arms-length investors.

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