Today, the disposable napkin, an invention that revolutionized baby care, is a practical solution for the problem of wet, dirty baby bottoms all over the globe.
We are poised to enter a lucrative market in a developing country. Baby Nappies World sees a great opportunity to penetrate the market for baby nappies and other sanitary pads with a population fertility rate of 4.2 child . Baby Nappies World stands ready to profit from this low growth rate, minimal local competition, and its dedicated and experienced staff. It also has excellent order procurement and effective marketing. In Botswana, the initial goal is to distribute sanitary pads and nappies for institutions and organizations such as hospitals and wholesalers.
Initial plans are to produce approximately 300 diapers per hour 5 days a week, utilizing an 8 hour working day, enabling us to produce a total of 48,000 diapers per month. As time progresses and we become more efficient in their production this figure should rise to approximately 56,000 per month. This would only apply to diapers, although we have plans to produce sanitary pad on an individual basis.
We realise the fact that for us to prosper in this relatively untapped market, there is need to be flexible and responsive, to delight our customers by providing them with what they want, when they want it and in the exact quantity. Our primary goal will be to establish and strengthen our existence in the market, which will be bestowed by the business environment in which we function.
Our marketing strategy is based on ensuring customers know about us and the products we offer. Therefore, we intend to make sure that customers have the right information. Our market penetration strategy will allow us to become well-known in the market and be respected. We will ensure our products are priced at a competitive rate to those in South Africa and that all potential customers are satisfied with the quality of our products. The prices we charge will take into account the cost production and distribution in order to remain financially viable. We appreciate the fact that the majority of wholesalers and intermediaries that order our products perceive South African products to be of higher quality and reliability. We must not only market the quality of our products aggressively, but also serve our customers and clients in a way that builds a lasting relationship.
Target markets for our products will be institutions, wholesalers, intermediaries, and individuals who order bulk orders for their customers. Hence there will be need to network with the various decision-makers/order-makers to ensure we receive orders for our products.
We will pay our employees well to preserve their valuable expertise, to provide job satisfaction, and to allow them to delegate authority. We aim to maximise productivity while realizing each individual’s full potential by providing excellent health care and generous profit sharing. In order to show our appreciation and instill a sense if fun into the work and encourage the maintenance of high standards, awards will be presented to exceptional individuals for their hard work and production.
We predict that sales will rise from more then P748,800 in their first year to more over P1,075,200 in their second and third years, respectively.
The appeal of our venture is based on the fact that customers will prefer our products to those of other competitors due to their low prices and high quality. Baby Nappies World’’s ongoing initiatives aim to drive sales and market share as well as productivity, in order to give an additional push towards the achievement of corporate goals.
1 Courtesy Central Statistic Office
NOTE: All currency figures included in this plan are in Botswanan Pula, (P).
1.1 Keys to Success
- Fast response to customers’s’ requests: We don’t have the luxury of putting off our clients for any reason. It will impact our image and reputation as well as future business. So, it is important to communicate regularly with clients to ensure that products are delivered as per the specifications and on time.
This will be a big step towards building trust in ourselves and lasting relationships.
Our business strategy is based on the need to provide high-quality disposable baby nappies, geriatric/adult pads, and sanitary pads for all those institutions and wholesalers that require them. This will be done by providing training and recruiting a qualified team that is dedicated to meeting the needs of customers.
We intend to ensure that our marketing campaign increases the knowledge of our products and services to the various market segments we shall be targeting. This is especially important in organisations who are constantly looking for quality products at lower prices to increase their profits.
We plan to create well-designed introductory letters as well promotional materials. This will allow clients to understand what products we offer, their benefits and how to use them. A well-designed company profile and business card can also be very helpful in influencing clients to order our products. This will increase sales of our products.
These are our goals.
- Provide high-quality diapers and sanitary pads at a reasonable price.
- Establish enthusiastic customers who are satisfied all the time
- Assure economical utilization of resources through capacity utilization, minimising stock/inventory, and low-cost, high-quality materials.
- Give back to your community and the environment.
- A market presence will ensure profitability, growth, market share and short-term profitability. This will lead to business success.
We are fully committed in delivering high quality disposable baby diapers, geriatric/adult nappies and sanitary pads to our respective communities. We are committed to creating and maintaining a safe, productive, enjoyable, and satisfying work environment. This includes ensuring that our employees are paid fairly and encourage them to be respectful of customers’ requests and the quality and quantity of the products they produce. We aim to make a fair and responsible profit that will allow the company to remain financially sound in the long- and short-term. Additionally, we want to pay employees fairly for their work and efforts.