Guildford Dry Cleaning Service is an independent start-up, sole trader business. It will be located in Guildford. The company will offer laundry, dry cleaning, and garment alteration services, along with regular home pick up and delivery.

A production facility will be available for the company, but a retail storefront will not be required due to our pick-up/delivery service. However, we will need delivery vans, and customer service trained drivers.

Customers have the option of paying at delivery or monthly via credit card billing. Each month, the Service will send statements to contract customers, detailing the service fees and charging to their credit cards.

The new business offers Guildford’s best door-to–door dry cleaning, laundry, or alteration service. This will surely attract customers’ attention. Some customers working may find this service convenient and will want to try it. Customers will be more satisfied with the service quality if they are satisfied. Customers who are loyal to the service become regular patrons. These customers will refer Guildford Dry Cleaning Service their friends and colleagues. Guildford Dry Cleaning Service’s image improves and we gain more market share as more customers use our service.

Sales forecasts will gradually increase over years 1-3, and total sales of PS324,700. We expect solid Net profits for the first-year. Third year Sales and Net Profits increase significantly.

1.1 Mission

We offer dry cleaning, laundry, clothing alteration, and free delivery. Our convenience and high quality will make it easier for customers to work.

1.2 Keys To Success

1. It is the first year for the business to be operational. A solid marketing strategy will ensure that the business succeeds.
2. It is important to remember that the target customers have money and want to be provided with a high quality service; therefore they will only use this service if they are entirely satisfied.
3. In order to ensure customers aren’t rushed at the end of a long day, it is essential that hours of operation are convenient.

1.3 Objectives

Guildford Dry Cleaning Service is committed to providing laundries and garment alteration services to Guildford customers.

• Attained a 30% market share in the first year
• Your first year’s total sales exceed PS324,000
• Production of net profits in excess of PS75,000.