Ecommerce Fabric Store Business Plan

Ecommerce Fabric Store Business Plan

Gaian Adventure Fabric and Notions, a brick and mortar and e-commerce business, is located in Eugene, OR. Gaian offers outdoor fabrics and various notions that can be used to help you complete your outdoor project. Gaian has the largest selection on the Web. Gaian will focus on developing an engaging, easy-to-use website. An easy to navigate, easy-to use website is essential for customers. The entire Web inventory will be available at the brick and mortar store located in Eugene, a very outdoorsy town. While the majority of business will be from the website, the brick and mortar store will provide a nice source of revenue as well.

Gaian Adventure fabric and Notions will quickly grow their market share thanks to seasoned management, and a professionally-developed website. Gaian will reach profitability within the first one-year.

1.1 Objectives

These are the primary objectives for the initial three years of operation

  • To create a start-up business whose primary goal is to exceed customer’s expectations.
  • To increase the number and quality of clients served annually by 20% through superior performance.
  • To build a sustainable business, it must be able to survive on its own cash flow.

1.2 Mission

Gaian Adventure Material and Notions’ mission to provide outdoor fabric and notions for customers is to be as flexible and adaptable as possible. Our mission is to keep customers coming back. If we follow this maxim, all else will follow. Our services will surpass the expectations of customers.

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