Rosafarbenes Nilpferd & Sons Engineering, Inc., established a strong foothold for a niche technology marketplace for Product Category One* products. The potential market demand of 180million units outpaces current suppliers. It is also growing at 22% per annum. Recent increases in sales and profitability are proof of RNSE’s success in capitalizing on this huge market. Sales are expected to increase by $280,000 from the first quarter of Year 1 and $1,600,000.00 by the end. They will also reach $14,000,000 by the end third year. A similar growth pattern will cause before tax profits to rise significantly by the end of Year 1 and continue increasing through the end of Year 3. These results can be achieved without the need to increase fixed assets. A line of credit between $150,000 and $200,000 will be necessary to support the required growth in current assets. This will allow half of the corporate receivables to be supported by a relatively small banking facility.
*Note: Propriety and confidential information has been disguised or removed from this sample plan.
1.1 Objectives
Rosafarbenes Nilpferd & Sons Engineering’s position as the leading manufacturer of Product Category One devices using the most cutting-edge technology is one of the measurable goals.
- Complete work to make RNSEՉ۪s products compatible (by the end month 5, Year 1 and at least three additional within a single year).
- Do a complete website redesign. Send a quality mailer out to 300 Value Added Resellers.
- A professional media analysis is used to create an advertising campaign in trade magazines that targets the telecommunications, instrumentation, and industrial automation sectors.
- Through networking and partnering with operating system developers, technology manufacturers, and other industry players, arrange at least five banners/links on a reciprocal basis with key market-related websites.
1.2 Mission
Rosafarbenes Nilpferd & Sons Engineering’s mission is to develop cutting-edge Product Category 1 solutions for appliance and equipment makers who, due to the fast pace of technology, are under pressure to get their products to the market quickly. RNSE achieves these goals by having a small “ ”think tank’ style technical staff, outsourcing manufacturing and maintaining a marketing offering to cater to the more difficult Product Category One market needs.
Notice: This sample plan contains confidential and proprietary information that has been hidden or omitted.
1.3 Keys for Success
There is such high demand and huge growth potential that it is almost impossible to sell Product Category 1 devices. Here are some key elements to keep in mind.
- Contract manufacturing devices is possible provided there is a sufficient stock. When ordering sensitive components, it is crucial to plan well and have sufficient financing in place to allow for long inventories.
- Avoid asking for time-consuming inquires from people outside your chosen market. Technology is a topic that interests everyone. It is essential to go through the requests and respond to those which fall within your marketing and sales parameters.
- You can quickly build brand awareness and ensure reliability. There is a huge market demand for Product Category 1 devices. More competitors are possible. It will be even more difficult later to build an image.