Fishing Shop Business Plan


Fishing Shop Business Plan


It is conveniently located on Highway 126 next to the Oakridge Plaza. The McKenzie Tackle and Bait Shop offers a one-stop solution for all things fishing to visitors heading into McKenzie National Parks System. Highway 126 opens up to 130 public fishing sites. Oakridge Plaza provides the final commercial shopping and eating area before entering McKenzie National Parks System. McKenzie Tackle and Bait Shop will capitalize on its location to pull in customers. It will offer a wide selection of fishing products as well as information on fishing conditions.

Brad West, the owner of McKenzie Tackle and Bait Shop has been a keen fisherman for over 25 years. He knows all of the area’s top fishing spots and has managed two bait shops and fishing tackle stores over the past seven year.

1.1 Objectives

  • To become a well-known and trusted destination for travellers who go fishing.
  • Your customer base will grow each and every year.
  • We offer exceptional products and service to both novice and experienced anglers.

1.2 Keys to Success

The following keys are key to McKenzie Tackle and Bait Shop’s success:

  • Location Located off Highway 126, near Oakridge Plaza is McKenzie Tackle and Bait Shop. Highway 126 connects you to over 130 public fishing opportunities in McKenzie National Park System. Oakridge Plaza is the last commercial shopping and dining location before entering the McKenzie National Park System. Many travelers routinely stop in the plaza at the beginning and end of their day in the park system.
  • Service Brad West, the owner of McKenzie Tackle and Bait Shop knows that customers don’t just come to his shop to look. They want the best product or the best information to help them fish. McKenzie Tackle and Bait Shop offer outstanding service and will get customers on their way to a great day of fishing.

1.3 Mission

McKenzie Tackle and Bait Shop strives to be the McKenzie National Parks’ best and most visible source of information and fishing products. We encourage travelers to consider stopping by our store as an important step on their day of fishing.


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