This business plan is intended to secure additional, long term funding to open QSR (Quick Service Retail), franchises in Ashland, Oregon. To fund inventory and operations, the company’s owners are willing and able to invest $30,000 as well as take over $110,000 in short-term risk. The SBA 504 loan that we are seeking is for $200,000 and will, if approved by the bank, be amortized over 10 years.
The franchiser, “The Sub Shop Corp.,” is one of the fastest growing franchises in North America. Sales reached $800,000,000 last year. The chain sits somewhere between fast-food restaurants and sit-down dining. This market segment is more aware of the health benefits of eating healthy, is more conscious about their purchasing habits than the general population, has higher incomes, and is willing to pay more to get better fast food choices. We aim to be the Ashland Metro’s best choice for fast food.
To succeed with our goal, and to encourage a healthy lifestyle, we will sponsor local sporting events, and give 3% of profits to local charities. We will be rooted in the local community. We will also market and provide catering services to local businesses and the famous Shakespearean Festival.
This plan has the primary goal to get us this $200,000 SBA Loan. Once that’s accomplished, our goal is to add value to our constituents, our employees and customers, as well. These goals align with the SBA’s goals for itself and its Guarantors.
1.1 Objectives
Our first objective is opening the Franchise restaurant in four months after our site has been confirmed by the realtor. Our site was confirmed April. We want to be open by August. August is the beginning of our P&L and Balance Sheet. The Start-up Summary Section will provide information about the costs associated with starting a business between April and August.
After our second fiscal-year of operations, the Sub Shop is expected to turn a profit.
By the end of one year, we will have paid down our $200,000 SBA Loan to $180,000.
The 70% mark will be achieved by repeat customers. We will conduct customer loyalty research through a local firm of marketing researchers, and publish the results to our staff once a quarter.
For year one, net profit will be 21%
1.2 Mission
Our mission, which is to make Ashland’s fast food more delicious and healthier than any other restaurant, is to serve the highest quality fast food available at a reasonable price. We will be known as the cleanest Ashland fast food restaurant due to our high standards of cleanliness and quality.
We are as concerned about our community as we are about making a profit. We will dedicate 2% of our profits towards a local women’’s shelter, while 1% will go to a local environment conservation fund. Our company was founded on a belief that good deeds and good works not only meet the needs of the community but also help to keep the company healthy and dedicated to its customers’ success.
1.3 Keys to Success
Our location is the most important factor in our success. It is important that the location meets all of our expectations. Our Type A #8211 Profile 1′ location must have a minimum number of 6,000 customers within 4 blocks. This is in accordance with the franchise agreement. It is important that there is adequate pedestrian traffic and that customers have lunch habits that are conducive to eating out.
We must be able to execute our plan. This is the key to our success. If we fail to execute our plan on one or more of the following: our numbers or employees, cleaning standards or commitments to customers, then we won’t succeed or thrive.