Rose Petal Nursery is committed to offering a high-quality selection for those looking for plants and gardening supplies. It also serves contractors who are in need of reliable sources of products. Our initial costs for starting the nursery are $41,500. This includes rent for the land ($1,000) as well the cost of the greenhouses (which cost $38,000). Jim and Dan Forester will finance all start-up expenses.
We will sell a variety plants, trees, vegetables, as well as garden supplies. Our greenhouses will house most of the plants that we sell. Rose Petal Nursery is located in a convenient area and intends to market our plants to both residential customers as well as renters and contractors.
We want to see five to ten percent growth in our customer base each and every year. Our marketing strategy includes providing a knowledgeable staff, affordable prices, a great location, and top notch customer service.
Rose Petal Nursery has been Jim and Dan Forester’s dream for many years. The project has been in development for the past five years. Rose Petal Nursery’s operations will be overseen by Jim and Dan. Dan will supervise the staff and order merchandise. Jim will manage the ordering and maintenance of the greenhouses and garden supplies.
Rose Petal aims to experience a growth rate of 20% in sales for the second year of operation and build upon that as the company grows. With creative marketing, and a quality choice of plants and garden supplies for our customers Rose Petal Nursery intends to make its presence known in the nursery community.
1.1 Objectives
- Maintain an average gross margin at or above 50%.
- Aim to generate $1,000 in sales every business day.
- An annual growth rate of 10% can be achieved in Year 2.
1.2 Mission
Rose Petal Nursery is committed to offering a wide range of plants and trees in an artistic setting. Customer service is very important. We want each customer to have a pleasant shopping experience, and it is the intention of our staff to answer questions with expertise and to offer advice when we feel it is needed.
1.3 Keys for Success
These factors will make the company succeed:
- Sell products of the highest quality with excellent customer service and support.
- Retain customers for repeat business and referrals.
- Continue to increase daily sales through the addition of more plants.
- Use creative advertising to communicate with customers