Golf Driving Range Business Plan

Golf Driving Range Business Plan

Emerald Driving Range (Emerald EDR), a new company, offers state-of-the art facilities that cater to all levels. There will be a first-class driving range that can accommodate 50 players, as well as two chipping and two putting greens. EDR will offer practice opportunities for all levels. A PGA Teaching Pro is available to teach lessons on a daily schedule. We will have a concessions area that will provide a variety of drinks and snack foods for golfers who need to take a break.

We are aiming to establish a strategy for the future. This is the main purpose of this business plan. It will address key issues such as location, finance, or service. The fact that we are a new enterprise and there are many other driving points in the area makes this difficult. What we have to offer in facilities is unique to the industry, and we are excited to serve the community.

Our market strategy focuses on being a viable choice for anyone looking to play all aspects of golf. The three target market segments Emerald is focusing on are Children, Adults, and Schools. Younger children are becoming more interested in golf. To meet the needs and interests of young golfers, we will have programs. The facility will appeal to all levels of golfers, and adults who are looking for a good place to practice or take lessons. Emerald will also build relationships with local schools and universities to hold classes at the range, and to use it as a practice facility for their golf teams. Through the effective implementation of this strategy, Emerald intends to support continued growth and profitability.

1.1 Mission

Emerald Driving Range has been established to provide a practice area that serves both novice and advanced golfers. It is our purpose to manage a facility that will help golfers of all levels develop their game. Emerald will do everything possible to make our customers feel valued and appreciated. Emerald realizes that each employee is a valuable asset to the company and will encourage a team atmosphere and will treat each employee with respect.

1.2 Objectives

  1. Three years of steady sales growth.
  2. Remarkably high Gross Margin
  3. Each year, net income/sales are positive.

1.3 Keys to Success

  1. Excellent customer service through a proactive, energetic staff
  2. A top-notch facility to allow customers to work on every aspect.
  3. From beginner to expert, we provide quality instruction.

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