HandyMan Stan is an organization that provides a handyman service for residents of Duluth. HandyMan Stan will quickly establish a reputation as a trustworthy, reliable service provider.
The Market
HandyMan Stan’’s target market has been split into: property managers, home owners, and property managers. The home owner segment has 24,090 potential clients. This group is experiencing a 5% annual increase rate. The property manager segment has 1,243 potential clients. This segment is growing at a rate of 4% annually.
Services
Stan, a handyman, can provide a variety of home repairs services. While these are minor jobs, contractors can be hired to handle more complex problems. HandyMan Stan will provide the value-added service to pre-screen contractors for repairs that Stan is not able to do. This will help to build trust with customers so that they are more likely to call Stan when they have a small issue. Stan provides fix-it services such as plumbing, electrical, fencing, windows, decks/patios and painting.
Competitive Edge
HandyMan Stan will offer a lower price and a lower minimum charge to differentiate him from the competition. Stan will charge a reasonable $30 per an hour as a way to encourage people who are interested in hiring him to do tasks that they wouldn’t otherwise have to try or just ignore until it becomes more difficult. Stan’s minimum one hour requirement is the second competitive advantage. This compares favorably with the other industry competitors who often have two to three hour minimums. This provides a competitive advantage for customers who can call Stan’’s help earlier than with similar service providers.
1.1 Mission
HandyMan Stan’s mission it to provide a knowledgeable, efficient, and affordable handyman service in Duluth. HandyMan Stan provides honest work to every customer and will correct any mistakes.
1.2 Keys for Success
- Treat each customer as if they were your most important customer.
- If a job is too difficult, assess your skills honestly and give it to a contractor.
- You will be able to achieve profitability if you work hard and guarantee your work.
1.3 Objectives
- Within 12 months, convert the business to full-time employment
- Generate steady revenue per year by the end of year two.
- Create over 20% of business from repeat customers.