Hardwood Floor Refinisher Business Plan

Hardwood Floor Refinisher Business Plan

Wooderful Floors a start up company that offers wood flooring refinishing in Pittsburgh, Pennsylvania. The company was founded as a L.L.C. by Logan Madison.

Keys to Success

Wooderful flooring has identified key elements that will ensure its rapid growth to profitability within one year.

  1. Attention to detail Every floor must be completed to exacting, caring standards.
  2. 100% customer Satisfaction: Every customer should be satisfied with the job.
  3. Business efficiency – All business processes must be evaluated and determined if they are being used in the most efficient way.


Wooderful Floors will place emphasis on trust and environmentalism to grow its market share. Wooderful Flooring only uses a water based finishing product. This product is relatively new and is just as durable, non-toxic, as well as not releasing toxic fumes to the air. Many homeowners are forced to leave their home due to the toxic fumes. Wooderful Floors is an expert in this water-based product. Logan is the most skilled service provider for water-based product.


Logan Madison obtained his Bachelor’s degree from Allegheny College. He worked as a floor refinisher for the last several years with a general contractor. Logan began using water-based products as soon as they became available. He was also learning more about how to properly apply these revolutionary products.

Through a combination of skill and experience, Logan will lead Wooderful Floors to profitability with the first year. Wooderful Floors forecasts steady growth in sales and corresponding increase in net income for the years 2 and 3.

1.1 Mission

It is Wooderful Floors’ mission to offer the highest-quality environmentally-sound wood floor refinishing service in Pittsburgh. Wooderful flooring will quickly develop a loyal base of customers through fair pricing, quality craftsmanship, and 100% customer service.

1.2 Keys to Success

  • Attention to every detail. Every floor needs to be refinished to perfection.
  • Customers must be 100% satisfied will all of Wooderful Floors’ work.
  • Although floor refinishing is a labor of love, attention to detail regarding business efficiency must be applied in order for Wooderful Floors to be a sustainable company.

1.3 Objectives

  • To become the premier environmentally-sound wood floor refinisher.
  • In one year you will be profitable.
  • Achieve significant gains in market penetration.

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