Health Club Business Plan

Health Club Business Plan

Corporate Fitness will provide services to Seattle-area companies, helping them become more productive while lowering their overall expenses.

Our business is built on two simple facts.

  1. A healthy employee is more productive than a chronically ill one.
  2. It costs less to prevent injuries or illnesses than to treat them after they occur.

Corporate Fitness ties worker productivity to the health issue. We believe traditional approaches to solving the current health crisis are misdirected. These traditional efforts are what we call reactive–that is, they wait until after the worker has been stricken with illness or injury, and then pay for the necessary treatments. Our approach emphasizes prevention and promotion of good health. It is far more proactive.

Corporate Fitness will encourage employees to choose healthier lifestyles and help them change their behavior patterns. This will result in lower health care costs for companies, as well as a rise in worker productivity. Medical insurance premiums will be lower, absenteism and turnover rates will be reduced, worker&#8217s compensation claims will be reduced, tardiness will be reduced, hospital stays will be shorter, etc.

The health care crisis in America, combined with the current demographic changes, could not only worsen the situation but also threaten worker productivity. This market is characterized by favorable environmental factors and a strong local competitive environment. Corporate Fitness is the right time, according to us.

1.1 Objectives

  1. Provide programs/strategies for wellness to businesses in the downtown Seattle region.
  2. Create working relationships with 20 companies by the end of year one.
  3. Expand Corporate Fitness into Portland, Oregon by the end of year two.

1.2 Keys for Success

The keys to success in corporate fitness are:

  • Services for marketing to individuals and businesses.
  • Recruitment of experienced managerial talent.
  • Dedication and hard work of the founders.
  • Raising productivity.
  • Lowering your overall costs.

1.3 Mission

Corporate fitness is a health program that helps employees and their employers attain the greatest gift of all, good health. Personal gains, such as improved self-esteem and self-motivation, combined with measurable benefits will create tremendous advantages for both the employer and the employee.

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