Heavy Equipment Maker Business Plan

Heavy Equipment Maker Business Plan

Tricky Widgets Manufacturing (TWM), a manufacturer of heavy-duty machinery, has one location at Spokane, Washington. TWM is an innovative manufacturing company. Along with a significant level of its own capital, TWM hopes to initially make a successful effort to secure start-up financing to begin operations.

TWM will be operating at its site to fulfill the growing demand for heavy-duty machinery products. The company’s initial product offering will include the “Widget Basic,” “Widget Deluxe,” and “Widget Premium.” These products are expected to be very popular among commercial construction companies because of their versatility and accurate control capabilities. It is expected that strong relationships and referral networks among owners of commercial construction companies will allow for rapid entry into the market.

1.1 Mission

TWM will offer the highest quality heavy equipment machinery in the commercial building industry at a low price, in contrast to other high-quality commercial machine manufacturers. TWM management believes there is an opportunity in the current market. This is because 1) existing construction machinery manufacturers are too fragmented to cater to the growing needs of the commercial sector, and 2) precision control will be more useful for this segment.

Success Keys 1.2

The keys to TWM’8217’s success include:

  1. Its product line is of high quality.
  2. Maintaining and growing its referral networks to generate new and repeat sales.
  3. Important investments were made in research and development, engineering, and manufacturing with the intention of producing precisely controlled equipment.
  4. Improving efficiencies of operations.

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