Opportunity
Problem
The public desires: (1) access to communication methods and information volumes now available via the Internet; (2) access at a price they can afford, but not so that they are socially, economically or politically isolated.
Solution
JavaNet is a forum that provides communication and entertainment over the Internet. It’s not like a traditional cafe. JavaNet’s goal is to provide the community with a social, educational, entertaining, atmosphere for worldwide communication.
Market
JavaNet is designed to appeal to both new users and those who are more experienced with computers. JavaNet will attract local and visiting professionals who are looking to check their emails or work in a friendly environment. JavaNet will provide computers for professionals to use, or they can plug their notebooks into the Internet. JavaNet’s target market is a broad range of ages. It includes members of Generation X, Baby Boomers, and those who grew to be surrounded by computers.
Concurrence
Cafe Paradisio Coffee Corner, Full City Coffee Corner, Allann Bros. are the major competitors in retail coffee. These businesses are located downtown or nearby and target a comparable segment to JavaNet’’s (i.e. These businesses target educated, upwardly mobile students and businesspeople.
Why Us
JavaNet will pursue a differentiation strategy for a competitive advantage on the cafe market. JavaNet stands out from other Eugene cafes by providing Internet service. JavaNet also offers a relaxed environment with coffee and baked goods, which makes it stand out from all other Eugene Internet providers.
Expectations
Forecast
We intend to make more than 500,000 and close to 1,000,000 sales each year. We will make earnings in years 2 and 3.
Financial Highlights by Year
Financing Required
Our financing has already been secured as follows:
- $24,000 from the Oregon Economic Development Fund
- $19,000 of personal savings from owner Cale Bruckner
- Three investors offer $56,000
- Short-term loans up to $10,000