Popular culture is no longer regional. The advent of cable television, syndicated radio programs, and the Internet has created a world where a fashion statement in New York will be on the streets in a small midwestern town in a matter days. The rapidity of our telecommunication system has raised young customers’s expectations and increased their demand for products that express their cultural identity.
This clothing store plan shows how SmokeJumpers intends to offer young customers youth-oriented clothing and products that are available in large urban areas, but not local.
The target customer is “Generation Y,” age 11-18, who listens to alternative music, participates in youth sports like skateboarding and snowboarding, and looks toward alternative clothing trends in large urban areas for inspiration. SmokeJumpers offers distinctive clothing, shoes and products which are always in fashion.
Mission
SmokeJumpers’ mission it to offer youth-oriented fashion and products for its target customers.
Keys to Success
- Accessible shop where you will always find what you want.
- Great vendor relationships will allow for quick shipment.
- Create a strategy to advertise to our target customers.
- Create a store image that our target customers sees as both attractive and trendy.