Magazine Journalist Business Plan

Magazine Journalist Business Plan

Write Bike offers a freelance service that provides written articles as a correspondent for cyclists. Kraig, founder and sole employee, will produce articles related to cycling on a free basis for various magazines online and print. Write Bike will thrive as a home-based, sustainable business thanks to Kraig&#8217.


Write Bike offers a variety of articles on cycling. Some of these articles will feature product reviews. Through extensive testing and consistent criteria-based measurements, Kraig will be able to offer objective product testing. Write Bike also provides interviews, usually with industry leaders and professional racers. Kraig has raced at the elite race level in the past and is familiar with many racers. He can also offer interviews written to different publications. Kraig also will be selling reports on the annual bicycling industry trade shows. These are the top places to see new product launches. Aside from his vast riding experience, Kraig will be able offer training articles and fitness tips. Write Bike is available to write articles either on-demand or speculatively.

The Market

A few years back, the only source for cycling information was the local bicycle shop or the printed magazine. Many sites dedicated to cycling are now online magazines. Write Bike will sell their articles either to the print magazines or the online magazines. The consolidation of publishing has seen many magazines merge into larger units. Staff writers are also being let go. Write Bike is able to create demand for freelance content because of this. Print and online magazines are the two main target markets. There are 350 potential customers for each of these products, which is 250 and 100, respectively. These two customer segments are growing at 2% & 8% respectively.


Kraig Guthrie brings a wealth of experience to Write Bike. Brown University gave Kraig his undergraduate degree in Journalism and Biology. Kraig also raced for Brown’s cycling team, and wrote for the student newspaper. Upon graduation Kraig continued to pursue cycling, both at a competitive level as well as business related. Kraig took part in the Olympic Training sessions as an elite cyclist. Kraig also ran a bicycle shop for many years. Kraig then went to work for Shimano America, the premier bicycle component manufacturer. Kraig has been involved in a number of roles and responsibilities for Shimano and gained an intimate knowledge of the industry as well as the people who make it up. In the production of articles, Kraig’s industry knowledge will prove invaluable.

1.1 Mission

Write Bike’s mission is to create well-written articles about the bicycle industry. By leveraging Kraig’s extensive network of colleagues within the industry, Write Bike is able to offer a rare insight of the industry.

1.2 Keys of Success

  • For the bicycle industry, write informative and well-written articles.
  • Continue to build a network of contacts to both provide information and to increase the acceptance of Write Bicycle’s articles in the market.
  • Always keep in mind the audience.

1.3 Objectives

  • Create consistent, consistent articles for multiple publications.
  • Make a home-based, profitable business.
  • Keep developing and maintaining a strong network of contacts within your industry.

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