Coaching Company will offer high-quality, professional coaching and development services. Coaching Company’s principal officer believes that entrepreneurs and small businesses suffer from two main problems. They lack training or development resources and the depth of knowledge needed to focus on their businesses from a true “ownership” perspective. They are less likely to have high expectations, experience burnout and lack of personal growth. Coaching Company believes that these weaknesses can be overcome and capitalized on to gain local market shares.
Over the next three-years, Coaching Company has these objectives:
- By the end of the first year, you will have sales revenues in excess of $81,000
- In the third year, sales revenues will be approximately $150,000
- Achieve a client mix between 60% small business and 30% entrepreneurial/10% individual per annum.
- By the end of the first calendar year, you can move into a small office.
The company will provide professional development services in a cost-effective manner. It will also maintain a comprehensive quality control program to ensure client satisfaction. Each contract is viewed by the principal officer of the company as an agreement between two partners, not between clients and businesses. This will help to provide greater long-term profits through referrals and repeat business.
Coaching Company will implement the following key steps to achieve its goals:
- The creation of a unique, upscale, innovative environment that will differentiate Coaching Company from other coaching or professional development businesses.
- Educating business leaders about the benefits of strategic and business coaching.
- It’s about creating a learning environment that brings together people with different interests and backgrounds to work together and overcome their challenges professionally and personally.
- Access to consulting and business coaching services at an affordable rate
Coaching Company is an LLC (limited liability company) that is a start up. It consists of one principal officer, who has over 15 years’ industry experience. Frank Smith (principal), will be investing substantial amounts of his own capital in the company for future growth and to cover startup costs. Coaching Company(r) will be a partner of the national franchise, Coaching Company(r), in order to provide services. Coaching Company will only have a home office located in Anytown MI. Workshop facilities can be contracted from several professional venues.
The company plans to leverage its customer base and existing contacts to secure short-term and long-term coaching agreements. Its long-term profitability will rely on professional contracts obtained through strategic alliances, a comprehensive marketing program and a successful referral program.
Initially, the company will focus on professional development, strategic workshops, one-on-one coaching and special project relationships. Coaching Company will offer a separate, comprehensive career counseling service beginning in year 2. This will include resume assistance and interview skills, job-seeking strategies, and networking opportunities. The company carefully examined its financial projections. This was done in order to plan for unexpected events. The principal of the company believes that cash flow projections for the future are realistic.
1.1 Objectives
Coaching Company’s goals for the first 3 years of its operation are:
- The creation of a unique, upscale, innovative environment that will differentiate Coaching Company from other coaching or professional development businesses.
- Educating the business community on what business and strategic coaching has to offer.
- The formation of a learning environment that will bring people with diverse interests and backgrounds together in a common forum to overcome challenges, both professionally and personally.
- Affordable access to the resources of business coaching and other development services.
Coaching Company has three year financial goals
- At the end of one year, you can expect sales revenues of about $81,000
- By year three, you can expect sales revenues of around $150,000
- Achieve a client mix that is 60% small business/30% entrepreneurial/10% individuals per year.
1.2 Mission
Coaching Company provides small business managers, entrepreneurs and owners with a reliable, high quality resource for business and management coaching. Its mission helps clients create the strategy, motivation, and accountability they need to succeed in business and life. Each contract is an agreement between business and customers. It is between partners who are looking to form a long-lasting and mutually beneficial partnership. This will help to provide greater long-term profits through referrals and repeat business. Coaching Company must also have the ability to keep their finances in balance. It should charge a high price for its services and provide a greater value to its customers.
Success: 1.3 Keys
- Excellence in fulfilling the promise–completely confidential, reliable, trustworthy expertise and information
- Increase visibility for new business leads
- Utilizing a single pool to generate multiple revenue opportunities: retainer coach, project consulting and workshop facilitation.
- To maintain client success and growth, we create productive and thought-provoking learning experiences.
- We use state-of the-art technology
- Simple access to services
- Setting up a team of experienced advisors