Scan Lab Medical Imaging offers a wide range medical image scanning services for New Bedford, Massachusetts.
The Market
Scan Lab targets insurance companies. To set up contracts for medical scanning service providers, insurance companies will use a process called a submittal. These contact are important in today’s medical climate because 99% of scans performed are billed through insurance. Insurance companies therefore are the gate keepers to this process. Scan Lab understands how important it is to get insurance companies approved and will work hard in order to get approval for all the popular insurance plans.
Once Scan Lab is approved by insurance companies, it will depend on physicians referring their patients to Scan Lab. Doctors refer patients based on many factors, including their geographic location, convenience, insurance accepted, scan type, and who they know. It will be important to have a strong marketing and sales campaign that alerts referring doctors to Scan Lab’s services.
Scan Lab offers many radiology-based medical scanning testing. Scan Lab is equipped with the most up-to-date equipment and has the expertise to provide valuable consultations for the doctors who refer patients to Scan Lab.
Management
Scan Lab will be lead by Dr. Carolyn Jones. Dr. Jones is a radiology specialist who received her medical education at the University of California San Diego. John Hopkins was the hospital where Dr. Jones received her residency. They are also well-respected for their radiology program. Dr. Jones has practiced radiology for 13 years at a large clinic in Boston.
1.1 Mission
Scan Lab’s goal is to be the leader in New Bedford medical scanning technology. This will be accomplished by providing friendly service, flexible acceptance for insurance plans, and accurate analysis.
1.2 Objectives
- To capture 40% within two years.
- To achieve profitability within two years.
- To double sales by the end of year three.
1.3 Keys for Success
- Only buy equipment for which there is a demand in the community.
- Provide friendly, prompt service with accurate readings
- For medical imaging equipment that requires high-end capital, strict financial controls are necessary to manage them.