Microbrewery Business Plan

Microbrewery Business Plan

Martin Cove Brewing Company has been a successful microbrewery in southern Oregon for the past three years. The company, which is located in Medford, has grown its sales by 15% every year. Martin Cove Pilsner as well as Red Ale are two of the company’s product lines. Martin Cove Brewing Company will make $520,000 this year. This was generated from an initial investment of $150,000.

Martin Cove Brewing Company handcrafts its beers in small 20 barrel batches under the close personal attention of our brewers. The latest brewing equipment and technologies are seamlessly combined with traditional brewing methods to ensure consistently excellent taste, whether packaged in bottles or draft kegs.

Martin Cove Brewing Company has plans to expand their distribution to select metro areas in Oregon. Martin Cove Brewing Company was one of Portland’s most beloved microbreweries over the past three year. The company hopes to replicate this success throughout Oregon. A new product will also be launched by the company, a German Marzen-style Lager. The expansion plan can be funded by owner funding and internal cash flow. Sales projections for the next three years are based on current sales success with the target customer base in southern Oregon. This plan can be implemented effectively to increase sales revenues by $1.2 million in Year 3.

Martin Cove Brewing Company applies the same sales strategy to Medford. Remove all obstacles between you the customer. Martin Cove customers will taste the product and be able to appreciate the craftsmanship and quality that goes into each bottle.

Martin Cove Microbrews will be available in bars as well as retail outlets, such as local markets and corner stores. It will also be distributed through supermarkets. However, it is anticipated that it will be more difficult to get shelf space in national supermarkets.

1.1 Objectives

Martin Cove Brewing Company’s objectives are:

  • You can build strong relationships within your local beer distributors for certain sales areas.
  • Ensure you have tight control over cost and operation when expanding.
  • Maintain the high-quality product that the company has become known for.

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