MLM Cleaning Products Business Plan

MLM Cleaning Products Business Plan

Earthly Clean uses the multilevel marketing model (MLM), to market environmentally friendly cleaning products. Devon McGregor has founded Earthly Clean. The company was registered as an Illinois LLC.


Earthly Clean sells all types of non-toxic, eco-friendly cleaning supplies. Earthly Clean is finalizing a contactual agreement with a major cleaning supply manufacturer for the production of a complete line of private label products. Earthly Clean will get very competitive product prices because it buys directly from the manufacturer. Earthly Clean will also benefit from the manufacturer’s willingness for Earthly Clean order as small as $150. This will assist Earthly Clean in their goal of efficient inventory management. The initial product line will include all-purpose soap, bath cleaner, tub/tile cleaner, detergent, window cleaner and bleach. There will also be laundry liquid and a range of air fresheners. Earthly Clean offers high-quality products at competitive prices.

The Market

Earthly Clean will market products to two different customer segments. The first is individual consumers who use the products in their homes. These individuals are environmentally conscious consumers who are looking for non-toxic cleaners for their home. This group is made up of young, politically-liberal people who are keen to make an individual contribution towards the betterment and protection of our environment.

The second target group is a selected group within the first segment of individual customer customers. Some of these individuals will be recruited to become distributors of Earthly Clean products. A distributor is someone who sells Earthly Clean products directly to their customers. This segment is taken form actual customers who use and purchase products. This creates a sales force who believes in the products they sell. Distributors in this segment earn a sales commission if their efforts are successful in recruiting new distributors. This is how MLM businesses work. Earthly Clean sells directly to consumers. Some consumers are then made into distributors and earn revenue for Earthly Clean. These new distributors can attract more people to buy, and they make money both on the sales of their own products as well as on all the sales made by their salespeople.

An Efficient Distribution Model

This is an efficient and cost-effective distribution model. Products are purchased private label from the manufacturer to ensure the highest quality products and the lowest prices. The products are then sold directly to the end consumer. The old bureaucratic distribution structure with enormous corporate profits is no longer necessary. MLM businesses can be confused with pyramid schemes in the United States.

Pyramid schemes are business forms that offer compensation specifically for the recruitment of new sellers. No matter what they sell, people are promised financial rewards for recruiting more people. This is the critical distinction regulators look at when determining whether a business is a pyramid scheme. It is the way that compensation is rewarded. It is illegal to have it based on recruitment. Earthly Clean does not compensate distributors for sales. It is a system that promotes efficient sales and distribution.

Earthly Clean is an exciting new business that channels individuals’ passion for making a positive contribution to the environment and the ability to make money while sharing this passion with friends and colleagues. Earthly Clean’s multi-level marketing strategy will generate sustainable revenue quickly by using it carefully. Sales forecasts predict that sales in years two and third will reach $90,000 and $125,000 respectively. Net profit for those years will be 4.19% and 8.66%, respectively.

1.1 Mission

Earthly Clean’s mission is to create an environmentally friendly distribution company that uses network marketing and grassroots to sell the product. It also makes a significant contribution to the environment. Earthly Clean exists to support its members and to support the environment.

1.2 Objectives

  • To establish a profitable company selling environmentally friendly cleaning products.
  • In order to compensate individuals for sales made through other people, create an organization.

  • Create a more efficient marketing strategy that replaces the inefficient, traditional distribution system.
  • Success Keys 1.3

    • Distribute only quality, environmentally friendly products.
    • Recrute new people to help in the sales.
    • The company should be built on a foundation of integrity.

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