The Infotext strategy letter is the main element of a monthly newsletter subscription. It also grants website privileges. This is a major expansion project for us. It will help our business in many different ways.
- Validate your expertise.
- Get more visibility, leads and consulting clients.
- This is a great way to generate additional income.
This business plan is focused on the newsletter, as though it were an independent entity. It is confidential, and may be used internally as a guide for expanding the business within our existing company.
1.1 Objectives
- 300 subscribers by the end of the first year, 1,000 by the end of the third year.
- 65% renewals.
- Cancellations in excess of 10% are not allowed
1.2 Keys to Success
- Excellence in fulfilling the promise – completely confidential, reliable, trustworthy expertise and information.
- Developing visibility to generate new business leads.
- Utilizing a single pool to create multiple revenue opportunities –: the newsletter and subscribe website, retainer consultancy, project consulting, and market research published report.
1.3 Mission
High-tech marketers receive the Infotext Strategy Newsletter, which provides them with news, insight, advance notice of trends and case studies. It also offers practical real-world advice on developments in global marketing of high-tech products. It includes an electronic monthly newsletter as well as an information archive which is sent electronically via a secure password-protected site to the World Wide Web.