WorkChairs a Studio City business selling ergonomic products. It is located in California. WorkChairs is owned by Jake and Lisa Wilson, and is a corporation with one other employee, Peter Wilson.
WorkChairs will focus on niche products that address ergonomic health issues that are becoming more common with the increase in computer use. By using traditional local marketing and sales techniques, WorkChairs will establish a solid local customer base in the home office, small business, and large business communities. WorkChairs will be able to offer drop-shipping and additional business opportunities through manufacturer relationships. WorkChairs’ website will include an online shop and an educational section that teaches people about ergonomic problems.
WorkChairs follows a conservative financial strategy with low expenses and low payroll. They also have a conservative sales forecast. WorkChairs will have a positive cash balance all the while slowly increasing total cash and company networth.
1.1 Mission
WorkChairs, a specialty retailer of ergonomic products, is available in both the offline and online market. We aim to provide quality products to satisfy our customers desire to work in a healthy work environment that keeps them injury and pain-free. Keeping our customers happy and solving their problems by providing great products at an affordable price is our goal.
We also take pride in educating our customers on ergonomic issues that they might not be aware of, to prevent them from experiencing pain and discomfort in the future as well. It is both a satisfying personal and professional experience.
1.2 Keys to Success
- We offer specialty products that can’t be found in large-box retailers like Office Max. Office Depot. Staples. Costco. Ikea. We want niche products that can’t be found at these stores, because we can’t compete with them on price.
- Provide excellent customer service. It’s hard to find customers who understand the health implications of regular office work and are willing to purchase ergonomic products. So once we find these customers, we need to keep them happy and keep them coming back to us for future products they need.
- To ensure we maintain low expenses and a slow growth rate, we must keep it organic.
- A website that educates and sells our products to potential customers and customers is simple to build.
1.3 Objectives
- Six months of operation later, you will be able to make a profit.
- The market leader for specialty ergonomic products within the local market. It is not possible to measure exactly how many of our local competitors are doing, but there should be a fairly easy way to do so.
- Have our website be one of the top five websites for specialty ergonomic products measured by both traffic and sales. We are unable to provide sales statistics for competitors sites. But we can evaluate their traffic levels by looking at their search engine placements and pay per click advertisements. Links in to their website as well as Google Pagerank. It is possible to estimate how easily their site converts visitors into customers by using these data.
- Have fun working with our customers in a safer and more comfortable workplace.