“Paintball is the next big thing” in the sporting sector. According to the National Sporting Goods Association paintball is the #1 growth sport. In the last five years, it has seen a rise of over 84% to 9.4 Million U.S. players. Harquebus Paintball, Inc., will start as a small retailer paintball company in Bombarde County, Ourstate. Because HPI’8217’s location has only two other poor retail shops, it is ideal and creates very little competition.
HPI will concentrate on the sales of high quality paintball equipment. To fulfill customers’ needs, all employees will be proficient in all aspects of paintball. HPI will have an extreme advantage over the little competition that does exist, as it will have an online store, very competitive pricing, carry a much greater selection, host sales and promotions, gift cards, and membership benefits.
Harquebus Paintball’ is a great opportunity to enter the niche paintball market. The market, which is quite new, is growing rapidly and is not yet capitalized with strong nationwide competition from chain stores, making it almost impossible for other companies to enter the market.
Future Plans & Expectations: HPI will continue to grow through physical storefronts and unique paintball fields. It also plans to e-commerce transactions and dominate the retail market for paintball. This goal is first in Ourstate and then across the nation through franchising. Harquebus Paintball will be the “Best Buy” in the retail paintball market.
Keys to Success. HPI believes that there are certain key factors to success. For example, you must have a product selection, be able to sell products, and have a strong knowledge of your industry.
Ownership : HPI is a company owned by its CEO Padraich Peard, COO Geoffrey Gunnar and CFO Petra Pistolero. They will be responsible for all aspects of HPI’s day-today operations, such as inventory maintenance, accounting, financials, promotions, sales, and financial reporting. Other lead management includes Dolores Derringer, who will handle HPI’s advertising, and Claude Carabinerie, who will lead HPI’s service department.
Requirements. HPI will need to start-up money for purchase of assets and expenses, such as corporate identity/forms/remodeling, rent, store equipment, inventory, cash reserve and advertising. expenses/assets.
Products: HPI will sell a wide variety of quality paintball products such as guns/markers, paintballs, upgrades/accessories, apparel, magazines, paintballs, and hoppers via its physical and online store. Services will include repairs/upgrades of equipment, which will be provided in the physical store only.
Market – The HPI’s target market will be men between 12 and 24 who actively (actively = play at least once per month) paintball in Bombarde County. Through market research, HPI found that approximately 3.9% of Bombarde County males ages 12-24 actively play paintball, which comes to approx. 2,144 players. According to the NSGA National Sporting Goods Association, paintball has increased an average of 16.8% per yr over the last five years. HPI believes this is not a fad. They expect paintball to continue to grow in strength and stability throughout the nation. HPI’s marketing strategy includes a strong and rapid approach to its local market. They will be able to dominate it from the beginning and compete with other players through local advertising, giveaways at grand openings, sales, contests, and local advertising.
Industry. HPI is in retail paintball. It includes physical and online dealers as well as both (HPI). There are pros and con’s to being a dealer either online or in person. These cons include low product concentrations and weak pricing competition. HPI will transform the cons of being a physical or online dealer into pros. Harquebus Paintball is set to become a dominant paintball retailer.
There are many factors that affect purchases in retail paintball. HPI will make use of all these factors to increase sales, and improve profit margins.
Benefits: HPI has many advantages over the rest, such as hosting promotions, gift card, membership discount codes, product servicing, online shop, greater product selection, attractive clean store and team sponsorship. Harquebus Paintball will be able to gain more customers by having these benefits.
Sales Strategy – HPI will gain/maintain clients through its sales strategy. This will include sales, promotions, gift cards and membership cards. It will also offer product selections that the local competition doesn’t. HPI projects explosive sales in its first year and corresponding net profits.
Web Plans: HPI will have an online home at HarquebusPaintball.com, where potential customers can view and purchase in-store products all from home. Customers will be able to shop online and pick up merchandise in the store. This will remove shipping costs and reduce the waiting period. HarquebusPaintball.com will host community paintball news, and have an employee login so that employees may check online for certain duties they may have, and their work schedule. Advertisement for HarquebusPaintball.com will be through in-store banners, TV and radio, web banners, and search engines.
Break even. HPI estimates what HPI needs to sell each month in order to make ends meet with all its liabilities and expenses. HPI is confident that it can meet its obligation. However, HPI must achieve certain goals and objectives as listed in the plan. Rent, utilities, insurance and payroll taxes are the current expenses and liabilities.
This plan provides in-depth information about HPI’s ability to achieve everything mentioned above, including its marketing plans, its projected revenues, and its web plans.
1.1 Mission
Harquebus Paintball is committed to providing 100% customer satisfaction. This will be achieved through sales and promotions, great services, and future tournament-like fields. The friendly staff is also highly skilled in the field.
HPI will strive to meet its customers’ demands and needs. Our research department will continuously provide updated inventory, current trends, and information to the store that is different from the competition.
1.2 Objectives
Harquebus Paintball aims to achieve two sets of goals. One is the short-term, which will be the major focus for three years. The other is the long-term, which will primarily be ideas for the next four year or until the short-term goals are achieved. The new HPI’s primary objectives will be the longer-term “ideas once the short term objectives have been met.
Short-term:
- Become the premier paintball retailer in Bombarde County, selling and servicing at least 50% of paintballers in the area.
- Bombarde County’s premier paintball shop hosts the best promotions, sales and selection.
- You can sell product/service within the first year at a rapid rate sufficient to meet HPI’s approximate break-even income.
- Increase sales 10% each fiscal year.
- You can also open a paintball court of exceptional quality in southern Bombarde County.
Long-term:
- Open three more Harquebus Paintball retail stores and fields, one in northern Bombarde County, one in Howitzer County, and one in Cannonade County.
- Franchise Harquebus Paintball retailers are found throughout Ourstate. And from there, across the U.S.
1.3 Keys for Success
Harquebus Paintball’s success will be determined by the following seven factors:
- Sales and Promotions – HPI will offer weekly and monthly sales and promotions to attract customers and outperform the competition. A ‘#8220’ grand opening sale will also take place to attract potential customers.