Physical Therapy Massage Business Plan

Physical Therapy Massage Business Plan

Lavinia Walkins, LMT, is the sole proprietor of Healing Touch Massage. Since July 1984, Ms. Watkins is a licensed massage therapist in Oregon. She has managed the business from her home since then. Since its inception, it has been consistently profitable.

Massage is available in many styles such as traditional Swedish Massage (DEEP Tissue Work), Deep Tissue Work, Sports Massage (SPORTS MASSAGE), Hot Stone Massage (REFLEXOLOGY) and others.

This massage therapy business plan is being used to explore the cost effectiveness of expanding by moving the business into a downtown location. This would make the services more affordable for full-time workers and allow clients to receive medically-ordered treatment at the office. It is profitable to bill insurance companies for medically needed massage. However, the nature of the therapy (usually 15-30 minute sessions focused on a particular body area and with a short-term duration) makes it crucial that clients can see the therapist at their lunch break or during work.


Our mission is to run a profitable business by providing therapeutic massage in a caring, professional environment. We offer massage in a variety of styles – traditional Swedish Massage, Deep Tissue work, Sports Massage, Hot Stone Massage, Reflexology, and others. We strive to personalize the client’s experience using the information from the initial interview as well as the feedback provided during the massage. This is done to ensure client satisfaction and increase repeat business. We aim to provide massage that is both effective and respectful of client’s personal boundaries. This will ensure that the experience is both relaxing and energizing. We consider the whole experience. This includes using the right oils and lotions, the appropriate scents, soothing music or silence, as well as nature sounds or sounds.


  1. Move to a central location to increase your day-time clientele by 100%
  2. Advertise locally to increase your new client base by 50%
  3. Look for other LMTs or personal service providers to sublet space.

Keys to Success

  1. Professionalism means maintaining confidentiality, updating our LMT training, and maintaining good boundaries with clients.
  2. Individual Attention: Making every effort to tailor each client’s experience to their preferences.
  3. Repeat business/Recommendations: giving the kind of service that brings people back for regular treatments, and encourages clients to recommend us to friends, and other health professionals to recommend their clients.

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