Pizzeria del Causamali recently joined the restaurant market. The restaurant is situated in a friendly, small town with strong needs for additional dining options. This restaurant, which is well-positioned to meet the needs of families in Deauville, offers a variety of family-oriented dining experiences and home delivery.
Deauville is seeing a rapid increase in population, with many new subdivisions and young families moving from the city to the rural suburbs around Hewgton. Pizzeria del Causamali’s strategy is to capitalize on the first-mover advantage and become the preferred pizza vendor in the area. Locally-owned restaurants are better than national chains and offer a more unique and innovative menu.
This business plan is for a successful start-up year. Future growth can be expected as we meet community demands. The plan describes a healthy organization with great growth prospects. We are looking to manage our orderly growth in near future.
Pizzeria del Causamali provides a pleasant and friendly environment for its customers. It also offers a productive and well-designed environment where people can work comfortably. We pay attention to both the taste and appearance of great pizza, as well as high-quality ingredients. We want to provide great tasting pizza to our customers and give them the satisfaction of knowing that they are getting a great deal. We are also the first to offer home delivery of pizzas in our region.
Customers are also our neighbors, as are we. We will also create and nurture a healthy, creative, respectful, and fun working environment, in which our employees are fairly compensated and encouraged to respect the customer and the quality of the product we produce. We strive to achieve fair and responsible profits that are sufficient to maintain the company’s financial health over the long term, and to compensate investors and owners for any risk taken.
Success Keys 1.2
The keys to success in this business are:
- Delivering customer value
- Marketing: promoting a new company, product, and delivery channels to a rural community.
- Product consistency and quality.
- Price effectively based on project quality and customer value proposition
- Family-oriented environment with occasional evenings of entertainment for the whole family.
- Management: products delivered on time, costs controlled, marketing budgets managed. It is tempting to obsess over growth at the expense profit.
- For inventory and financials, there are reporting requirements and controls.
The objectives for Pizzeria del Causamali are:
- To establish the market presence needed to support marketing and sales goals and to attract customers.
- To have healthy monthly sales at the end of the year and to see average monthly sales increase modestly but steadily through Year 3.
- To achieve double digit profit margins.
- To develop top-rated relationships with 2-4 well-respected, all encompassing distributors.