Public Relations Business Plan

Public Relations Business Plan

PRfect Greens is a Eugene, Ore. based public relations firm that specializes in environmental PR. PRfect Greens’ areas of expertise include crisis management, image management, and management of publicity events. All these activities are designed to ensure that companies, even those not generally considered eco-friendly, can manage sensitive environmental concerns.

Mining companies, natural gas extraction firms, and lumber companies are some of the typical clients. These clients are seeking professional assistance to improve their perception of the environment. PRfect Greens will quickly gain market share by providing innovative, specialized customer attention.

PRfect Greens will rapidly grow its customer base by leveraging its competitive advantages. PRfect Greens’ unique skill set combined with extensive experience in environmental PR will give them valuable insight that others PR firms cannot offer. PRfect Greens prides itself in offering unparalleled flexibility that will allow PRfect Greens seamless to meet any client’s need.

PRfect Greens consists of two industry professionals with extensive experience and insight. PRfect Greens will leverage their skills, experience, and innovative approach to reach profitability by month 10, generating noteworthy revenues by year three.

1.1 Mission

PRfect Greens’#8217 mission is provide high quality environmental consulting. We are here to retain and attract customers. This maxim will guide everything else. Our services will exceed the expectations of our customers.

1.2 Keys To Success

These are the keys to your success:

  • Attention to detail.
  • Thinking outside the box.
  • Professionalism.
  • Results.

1.3 Objectives

The objectives for the first three years include:

  1. To establish a start-up business whose primary goal it to exceed customer’s expectations.
  2. Superior performance and referrals will increase the number clients served by at minimum 20% annually
  3. To build a profitable business that can survive without external cash flow.

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