Real Estate Broker Business Plan

Real Estate Broker Business Plan

Many people have dreams of buying their home. However, cultural barriers and housing shortages can keep these dreams from coming true. Reed Properties is working to keep those dreams alive. This new real estate brokerage will not only define success by the number of units closed and sales volume but also by whether people were helped in the process.

Claudia Reed is an experienced professional with more than 15 years of experience in the Richmond Metro Area.

A recent Census Bureau report on the economic status of the nation’s minority groups should noted that all segments surveyed–African American, Hispanic, and Asian-Pacific–registered significant growth in average family income during the past two years. Fannie Mae is a secondary market mortgage firm that reports that the immigrant homeowner count grew 47 percent from 1980 to 1995 and will grow 45 percent to 6.8M people over ten years. According to a recent Fannie Mae survey, immigrants renting are three times as likely as all other adults to want to buy a home. On the whole, immigrants are more likely than any other adult demographic group to buy a home in the next three years.

Richmond’s Latino community has seen tremendous growth but they are not being addressed by the city’s real-estate professionals. Two years ago Richmond’s housing market saw 27% new entrants from Latino immigrants aged between 25-34. It is a smart business move to target Latino homebuyers. Latinos will make up half the metro population within 20 years, making them the fastest-growing segment in the city’s housing market.

Reed Properties is a major player helping the Richmond Metro Section’s revitalization.

Claudia Reed will offer HUD counseling, credit repair and educational programs. In addition, Claudia Reed will host her own radio talk program, titled #8220Your New Home. This show focuses primarily on affordable housing.

There are currently three low-income housing projects in Richmond, totaling 1,500 units. These will be sold as affordable housing. Claudia was instrumental in helping community organizations in winning the ten million dollar grant for the renovation projects.

1.1 Objectives

  • Residents of Richmond Metro are welcome to open their homes to potential home-owners.
  • You can build a business that proves that a brokerage in real estate can thrive serving residents of the inner city.
  • Profitably capture a significant share of new business generated by renovation and building projects.

1.2 Mission

The mission of Reed Properties is to increase minority homeownership in the Richmond Metro area.

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