Opportunity
Solution
MSN Real Estate (MSN), an Oregon-based realty company, will provide benchmarked rental units in Eugene, Oregon. MSNՉ۪s units will be a balance of safety, cutting-edge technology, and a positive ambience for all tenants.
Market
MSN will target three distinct customer groups. The largest segment that they will service is University of Oregon students. With 18,000 potential customers, this segment is growing at 7% per year. This segment is especially attractive, as many local rental properties are not in good condition and are targeted at students. The second market segment for local professionals is growing at 4% with over 12,000 potential members. The University’s faculty and staff is the final segment. This section boasts a 5% growth rate, and has potential customers of 6 000.
Competition
The market for high quality, reasonably priced apartment units has been growing at a rate of 6.7%. Oregon’s rental rates have remained even, averaging $697, or $.79 per square foot, during the fourth quarter of this year. Although the Oregon market is seeing rapid employment growth, there is not much new housing. MSN is pioneering this niche of affordable, quality living. It is also capitalizing upon the strength of Oregon’s economic growth.
Why Us?
MSN Real Estate offers high-quality and comfortable rental units in Eugene, Oregon. MSN’s apartment units offer state-of-the-art living conditions reflective of the rapid advancements in technology and a growing need for quality housing. Our company strives to provide a stress-free living environment where tenants can enjoy the many benefits of spacious, safe and attractive units. MSN is not like other realty businesses that only care about making a profit. We are focused on customer satisfaction and we do not want to lose our customers. Tenant safety, happiness, and comfort are our main goals. MSN is committed to maintaining competitive market prices and working towards increasing the number of units purchased and increasing total profit. The company will strive to be a cohesive, harmonious unit that is dedicated to fulfilling its mission. Just as customer satisfaction is an intricate part of MSN’s success, so is employee satisfaction. MSN Real Estate founders believe that employee satisfaction is key to the company’s success and longevity.
Expectations
Forecast
In year 2, the company will be financially sound enough to purchase its second facility. It is currently in negotiations for a 20-unit apartment complex in downtown Portland. It is difficult for us to predict long-term changes in building value, but we estimate that we will be capable of purchasing this building at $570,000.
Financial Highlights by Year
You will need financing
We will get $1.250,000 from various sources in order to begin. We will establish a $1,000,000.00 angel investment business. A loan of $200,000. A loan of $200,000.