Resort Hotel Ski Lodge Business Plan

Resort Hotel Ski Lodge Business Plan

The Silver Bear Lodge, located just three blocks from Crest Valley Resort, is accessible via the free shuttle. Located in the recently expanded Crest Canyon area, Silver Bear Lodge will offer customers 12 two-bedroom units with underground parking, fully-equipped kitchens, laundry facilities and stone fireplaces. Silver Bear Lodge offers a common-area outdoor spa, as well a store and front desk.

Over 150,000 nature-lovers and skiers visit Bear Valley Resort each year. Bear Valley Resort is home to over 150,000 skiers and nature lovers each year. Visitors spend more than $250 million annually on lodging, food, as well as recreational activities.

Marty Snyderman and Luke Roth are co-owners. The lodge will be operated as a ski area during the months November through April. The Silver Bear Lodge will be open as a summer resort during the Spring and Summer months (May through August). The lodge will close during September and October.

1.1 Objectives

The Silver Bear Lodge’s first three years of operations had the following goals:

  • Exceeding customer’s expectations for luxury apres ski accommodations.

  • Ensure that 90% of peak hours are occupied.

  • Assembling an experienced and effective staff.

1.2 Mission

Silver Bear Lodge’s goal is to be the most preferred lodge at Bear Valley Resort.

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