Retail Discount Store Business Plan

Retail Discount Store Business Plan



We are the solution. The dollar store.


We expect sales to increase steadily as consumers find that they can purchase a variety of quality items at bargain prices. We plan to tap the retail market by offering pricing that encourages quantity buying. Our pricing will also attract consumers with fixed budgets.

Our target market is those with lower incomes in Bend and Redmond. This includes people of all classes, students and the elderly. They are often price conscious and seeking to find value for their money.


Consumers expect quality customer service, fair pricing, convenient locations, and excellent customer service.

Competition is very tough with customer service and location key components. Important is the selection of merchandise that a store offers.

Why Us

The Dollar Store sells a variety of products at extremely low prices. Dollar Store is committed to providing customers with prompt and respectful service. Dollar Store employees will also receive professional treatment. They will enjoy a stimulating work environment and fair pay. The Dollar Store wants each customer to feel as though he/she has gotten Fifth Avenue treatment at a bargain price.



The Dollar Store can open and keep operations open through the first year. The large capital investments of the owners will provide the public with a unique and innovative store that will cater to the needs of those on fixed incomes such as low income families, the elderly, and the large student population in the Bend area. The Dollar Store will have a loyal customer base, which will make it self-sufficient.

Financial Highlights by Year

Financing Required

As follows:

Ted Brinkman $60,000

Jim Spencer $40,000

Additional $20,000

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