Shipment Monitoring Business Plan

Shipment Monitoring Business Plan

NaviTag Technologies, LLC [NaviTag Technologies], which is based in Massachusetts, was started with the aim of creating the first security monitoring solution and location for container shipping containers.

Our solution focuses on two types – companies involved in shipping cargo globally and government agencies which monitor such movements.

For the first time ever, these users will be able to securely capture and act on shipment data without relying on equipment owners and/or shipping partner integrations. The removable tracking device, which is attached to the outside of each container, allows this. Throughout the containers journey, the device will report its status and positional information to an Internet accessible central database before ultimately being removed by the recipient and returned to the owner.

Such a monitoring service is not yet available anywhere in the transportation industry, and we intend to dominate this segment.

[Confidential or proprietary information has been, in some text, and tables, omitted from this sample plan. ]

The Concept

NaviTag Technologies was established to offer shippers and government agencies a portable, disposable device that tracks cargo shipments more accurately then the historical event-based systems.

This electronic tag will track the cargo, not the container, providing the owner with the ability to choose what cargoes are monitored. It can also be used to track cargo in any part of the supply chain. This is important security information that government agencies need to protect U.S. ports and prevent dangerous cargoes from being imported.

NaviTag Technologies core revenue will come from the sale these electronic tags ‘#8211 a NaviTag(tm), along with access charges to retrieve this information. The volume or monitoring required for a particular group determines how many NaviTags they purchase.

Access charges are assessed to the NaviTag owner and are established on the basis on the volume of units in operation. This fee allows access to the NaviTag network and the central database containing the positional and security alert information transmitted from the NaviTag.

The Market

For many reasons, we have chosen to target the container shipping market. It is a $120 million industry with significant growth potential. In the 1990’s, the annual unit growth rate for containers shipped was 8%. The forecast is that it will rise to almost 100% in 2010.

Container terminals across the globe are expected to see rapid growth over the next decade. The global container handling throughput is projected to exceed 300 million TEUs 1 by 2005 and surpass 400 million in 2010.

Despite all the growth in container shipping, it is still a fragmented market. There are over 500 companies operating in excess of 2,500 vessels today and within the U.S. alone there are over 50,000 importing and exporting companies on record. The number of companies involved in international container shipping is in the hundreds of thousands.

[1] TEU (Twenty foot equivalent unit), a industry measure of container shipment volume. Containers are typically available in sizes between 20 and 40 feet. A container measuring twenty feet in length is equivalent to 1 TEU. A container measuring forty feet in length is equivalent to 2 TEUs.


Jim Galley

Mr. Galley, a veteran technology professional, has more than 15 years’ experience in the management, operation, application, and product development of technology environments. Galley, who was also the founding member of as CTO, took the company’s business plan from conception to completion online in six weeks. Galley has Fortune 50 financial expertise as a technical manager and has also managed a datacenter.

Bob Magown

Mr. Magown has spent twenty years serving in senior management positions with transportation-related companies. Magown was a founder of He served as vice president for sales. Prior to joining, he was a CAST Ships (CP Ships) employee for 17 years. He held a number of high-ranking sales and marketing roles, including the position of regional director east coast. Bryant College has awarded Mr. Magown a BSc in business management.

Key Financials

Market research and development of business models have been completed.

NaviTag Technologies seeks substantial capital through private equity placement. This is to enable it to carry out its business plan.

NaviTag Technologies offers incredible growth opportunities. There is a huge demand in this market for a portable and cost-effective solution to cargo tracking. Our solution addresses a clearly defined need. We empower shippers to manage their positional data and create a select cargo alert tool for government agencies. We have the potential to grab this market and will move quickly to become a market leader. NaviTag Technologies offers an attractive opportunity based on market research and industry experience. The company offers industry players an exclusive service that is not available elsewhere. This provides immediate benefits.

1.1 Mission

The goal of NaviTag Technologies is to provide accurate, timely information regarding the location and status of container cargo within the supply chain. NaviTag Technologies exists to empower NaviTag owners with the ability to control the visibility and security of in-transit cargo. This eliminates the dependence on third party equipment tracking.

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