Specialty Clothing Retail Business Plan


Specialty Clothing Retail Business Plan


Chicano Stylez is a clothing and accessory store that caters to the Chicano/Hispanic community in Eugene, Oregon. We aim to offer you unique products, from Los Angeles to South America. It is the goal of CS to become Oregon’s top cultural retail store. We aim to make high profits and have great customer service by providing a wide selection of rare and high quality products to our customers.

Located in downtown Eugene, we provide a central location for the growing Hispanic community. It is essential to foster an environment of acceptance, community care, and a place where people can bond with their cultural heritage. Our company takes pride in giving back to the community by offering free services to children, such as story nights, art lessons, and lessons in music appreciation.

Chicano Stylez promotes creativity and respect for diversity among its employees. We also offer goals for employees such as profit sharing and company growth.

1.1 Objectives

  1. Chicano Stylez is the top-ranked cultural retail store in Oregon.
  2. To realize a small profit margin after the first year.
  3. To have a customer base of 5,000 by the end of year one.
  4. To achieve a positive profit within the second year.

Success Keys 1.2

Chicano Stylez will succeed if we do the following:

  • High-quality products
  • Provide excellent customer service
  • You can be a valuable and respected member in the community
  • Your customers will be loyal and return for more.


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