Velocipede/Snowpede Borrow Bank (VS), a Eugene rental company specializing on snowshoes, is based in Oregon. VS will provide rental bicycles in a variety sizes, including tandem, road, mountain and tandem. From April to November, bicycles will be the main source of revenue. The revenue source for snowshoes is changed to bicycles once the rains start to fall in the Willamette area. Velocipede/Snowpede will provide customers with a detailed map/trip log for both snowshoes or bicycles. The customer will be able follow the trail and find amazing hiking and biking routes. Eugene is a good place to do these kinds of activities due to its enthusiastic cycling population and proximity the Cascade Mt. range.
Eugene owns several snowshoe and bicycle rental shops, but their main business is retail. Rentals are an ancillary distractor. VS will make use of their exceptional customer service and gain market share. They expect to be profitable by month nine and earn $150,000 in revenues in year two.
1.1 Objectives
The following are the three-year objectives.
- To create a service-based company whose primary goal is to exceed customer’s expectations.
- Superior performance will increase the number clients served by 20% each year.
- To create a sustainable start up business that can survive on its own cash flow.
1.2 Mission
Velocipede/Snowpede Borrow Bank’s mission is provide rentals of snowshoes and suggestions on travel. We exist to help customers attract and keep them. All else will fall in line if we live by this maxim. Our services will exceed our customers’ expectations.