Sports Memorabilia Business Plan


Sports Memorabilia Business Plan


Jerseys R Us, a Massachusetts-based store selling collectible sports jerseys, is Jerseys. jerseys features famous player baseball, soccer and cycling jerseys. Phil Garment is buying Jerseys. Jerseys should be in profitability by year one. Future years will see modest profits.

The sports collectible market is huge, particularly for sport jerseys. Collectors are all ages, from young kids to old adults. With the growing popularity of eBay, sport collectible trading has become even more popular with a much more open market. Jerseys have divided the market into two segments, children and adult. The majority of the market is dominated by the baseball and football gears. However, the adults have primary interest in all three.

Jerseys R Us identifies three key factors that will ensure success. A complete inventory is the first. This will attract customers to the store and make it more attractive. Listening is the second important aspect. Jerseys customers will appreciate a continuous feedback loop. To be successful, you must implement and follow strict financial controls.

Jerseys‘s inventory competitive edge will be leveraged to increase sales quickly. It is advantageous for two reasons. The inventory is extensive, far better than the competition. The second benefit is that there will always be inventory available. This will allow customers to return to Jerseys more often to purchase new products.

Phil Garment, the owner and director of Jerseys R Us, is the founder. Phil Garment has been a sports fan his whole life. He is passionate about sports which is clear just from speaking with him. After receiving his undergrad degree, Phil went to work for a leading sports marketing firm where he developed an incredible web of networking contacts. These contacts are instrumental in getting access to rare, hard to find jerseys. Phil also received great project management skills from the experience. Phil completed an MBA in order to add to his work experience. This gave him the necessary skills to run a business.

1.1 Mission

Jerseys R Us has set out to become the world’s premier jersey collecting store. You will find a large selection of affordable jerseys, and you will receive complete customer satisfaction.

1.2 Keys to Success

  • Having a comprehensive, worthwhile inventory.
  • Listening to customer feedback
  • Be strict about financial controls

1.3 Objectives

  • To be the top sports jersey collector store in Mapleton.
  • You should ensure that inventory is constantly changing to encourage customers and keep them coming back.
  • Be known for excellent customer service.


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