The telecommunications boom is here. Personal communications and unified messaging systems are leading this technological revolution. Since the 1984 deregulation in long distance and local phone service, there has been intense competition for telecom products and services. This is true for both consumers as well as businesses. It was 15 years ago that consumers were still tied to their fixed phones with their fixed number. Since then, mobile and cell phones have proliferated to satisfy the need for communication from anywhere in the world, at any hour of the day. Companies that fail to keep up with technological and financial changes are quickly banished from the technological and financial graveyard. Iridium is just one example. As the final arbiter in a marketplace, financial muscle has been replaced by quality and depth management and speedy execution. AT&T finally saw this and brought in a tech-savvy CEO. Iridium failed to do so and paid the price.
TeleSpace is well placed to be the market leader in personal communication and unified message. Now that business and the consumer have telecommunications mobility with numerous phone and fax numbers, pagers, and email, they are demanding simplicity and speed: One identifier for their complex business and personal lives that will find them anytime, anywhere, and deliver their communications. They need MyLine.
MyLine, an operating system, has been in existence for more than five year and has a small but loyal customer base. The technology is simple, elegant, and easy to maintain. There are many features in the system, some of which are critical and others not. MyLine was not marketed as a pocket knife in the early TV ads. Instead of the sleek cutting tool consumers wanted, MyLine had a corkscrew with screwdrivers and an awl. It weighed twice as much as it had to, and came with instructions, instructions for a pocket knife! Before they used the product, consumers knew that they were in trouble.
Internal market research has shown what the consumer wants, and MyLine has it! There are five primary market segments. I will focus on three. MyLine will reach the customer wherever they are on earth. You can also reach the Soccer/Sports mom via our 800 MyLine toll-free number. For personal or professional use, the military market offers a lot of potential. They need reliable, mobile and confidential communications. MyLine is available for enlistment.
The total telecommunications market, which is estimated to be worth well over $200 Billion, is massive. The personal communications and unified messaging sub-industry, with its hundreds of millions of actual/potential users, is difficult to quantify at this stage. Based on the management’s estimates, sales would reach approximately one percent of the market with projected revenues of $40 million for the third-year, at a rate of $5million per month. To become the market leader, a five to ten percent market share would probably be needed. Management plans to achieve this within five years.
1.1 Objectives
TeleSpace’s primary corporate goals are:
- To become the market leader in personal communications and unified messaging products and services within five years.
- To become the lowest cost provider and drive an aggressive pricing model through the industry.
- To provide the best customer service possible by Year-End Year 1.
1.2 Mission
MyLine is already the most technologically-superior personal communications system in the world. TeleSpace management will capitalize on MyLine’’s brand and technical reputation in order to make TeleSpace the market leader in personal communications and unified messaging system within five years.
1.3 Keys to Success
TeleSpace is a success story.
- Marketing must generate enough sales volume to support an aggressive pricing model, while still reaching planned profitability projections.
- You will need strategic partners to promote MyLine via their distribution channels and private label it.
- Equity capital must always be at a reasonable value.