Opportunity
Problem
The tourism industry has undergone rapid growth of unsurpassed nature over the last several decades. This has mainly been due to the advent of a ‘borderless’ world and increased information dissemination about the majestic sceneries throughout the world, with the southern African region being no exception.
Solution
Sephats Tours plans to offer group and individual travel to leisure customers. Sephats Tours’ services and products will include custom-made packages, pre-arranged tours and travel consultation. As time goes by, Sephats will also make reservations for lodging. Sephats Tours aims to be the best adventure travel company in Gaborone (Botswana).
Market
We will be targeting foreign tourists looking to travel for leisure or excursions in Botswana. Our goal is to let them experience and appreciate all that Botswana has to offer. Although most of our tourists are from South Africa, we will be targeting European and American tourists who do not have sufficient knowledge or transport to visit Botswana. This is in contrast to their South African counterparts. We will therefore be targeting people who are not mobile but still want to see as many sights as possible. These people do not want the expense of hiring vehicles to transport themselves around but prefer to be guided by someone they trust to take them around. This is why it is important to market our services professionally and offer a service that is uncompromising.
Competition
Sephats Tours has been able to identify competing companies, some of which are established and have similar needs. We are going to market ourselves so that potential customers will prefer our service to those of other companies.
Why Us
Sephats Tours, with its dedicated and experienced staff and excellent networking skills, is poised for growth and moderate competition in this sector of city travel. It also has an effective management and marketing team. Sephats Tours will offer travel and adventure packages to tourists, primarily in the Southern Region of Botswana. Sephats’ services and products will include custom-made packages, pre-arranged tours and travel consultation. As time goes by, Sephats will also make reservations for lodging. Sephats Tours strives to be the leading adventure mobile operator within the Greater Gaborone region.
Expectations
Forecast
We expect a slow start to sales growth as we try to be known on the market. However, operating expenses will remain high and we will see an increase in revenue and sales as we expand our services.
Collection days are very important. In no circumstances do we want our average collection days to exceed the client’s actual subscription period. Because our working capital is constantly tight, this could lead to a problem in cash flow. Because of the relationship that we desire to establish with our clients, however, we realize that this factor is difficult to control.
Financial Highlights per Year
Financing is Required
2 investors are available to contribute:
Investor 1 #8211 P100,000.
investor 2 – P102.000
This will cover all expenses until we start making a net income.