Fulham Furniture Mfr. has been riding a growth spurt, having discovered the high-end direct mail channel that gave us a push to new potential volumes through channels. Inspiring by appearances on specialty catalogues we were able build another channel through distributors office equipment which sell directly at larger enterprises.
This annual business plan calls for another three years of accelerated growth. Because our sales growth has brought some working capital implications, we are carefully planning to manage growth and provide for steady cash flow.
We also expect to be profitable as never before. Overall, the plan is a healthy business with great growth prospects. It will manage its orderly future growth.
1.1 Mission
Fulham Furniture Mfr. Fulham Furniture Mfr. helps to create productive and pleasant office environments by incorporating new technology into the traditional office mode. This allows real people to work comfortably. We care about the appearance and feel of fine wood, fine furniture, and high-powered personal computers. Customers who value high-quality office environments want us to provide the best value. We strive to give our customers the best value. We create and maintain a fun, creative, respectful, safe and happy workplace. Our employees are compensated fairly and encouraged respect for the customer. We seek fair and responsible profit, enough to keep the company financially healthy for the long term and to fairly compensate owners and investors for their money and risk.
Success Keys 1.2
- Uncompromising commitment for the quality and safety of the end product: Quality wood, quality workmanship, high-quality design, and the highest quality of end results.
- Niche marketing is a successful strategy. We need to reach the quality-conscious customer through the right channels and make sure they can find us.
- Fast assembly: While we cannot ship desks complete assembled, it is possible to make the process so simple that customers are satisfied.
1.3 Objectives
- By Year 3, you should be focusing on the potential new channels for significant sales growth
- Maintain a high gross margin, despite the sales increase.
- In Year 3, increase net profit/sales ratio proportionally