Used Auto Sales Business Plan

Used Auto Sales Business Plan

Auto Sales & Parts


Integrity Auto Sales will offer a wide range of high-quality, used cars at an affordable price to Lane County residents. Owner and sales manager combine over 30 years of experience in used and new auto sales. We will continue to develop our excellent working relationship with local dealers and auctions to bring the savings to the customer.


We will provide a buying environment that is responsive to customer needs. We are selling a professional service and an experience in car buying that will bring customers back again, as well as referring friends and family. We believe we have a higher gross margin than the industry average. The excellent team we have assembled, as well as the determination and drive of our owners, will ensure that we are successful.


To get from one place to the next, almost everyone will need a car. Many families own multiple cars. There is a lot of used cars that are available for resale due to the success of the new market. New car sales have enjoyed the largest single month gain in October up 24%.


It is not uncommon for used car dealers to use unethical sales tactics. Customers are naturally skeptical and suspicious. The more we can provide a high-quality sales experience, the more successful we will be. The salesmen will make the buying experience pleasant and memorable. We will keep in touch with you to ensure your satisfaction. We will rely on these customers for an excellent reference to other car buyers. The company will have a great working relationship with its suppliers and customers.

Why Us?

Integrity Auto Sales provides a unique car buying experience to the customers in the Willamette Valley. We place customer satisfaction first. We know that vehicle shopping can be both a difficult and necessary experience. Our goal is to provide the customer with an enjoyable, honest service by satisfying individual customers practical transportation needs with a quality product.

We believe that quality vehicles should be affordable, so we offer a limited warranty of 30 days on all our vehicles. We will earn a profit through sales. It will give satisfaction to its employees and fair compensation to its owners. Hard work and performance is rewarded through bonuses and commissions. Job satisfaction is very important for employees and owners, we will create a work environment that is enjoyable and profitable for all.



  1. There will be moderate growth to good cash flow stability and some months of loss at beginning.
  2. Marketing will remain below 10% of sales.
  3. The company will invest residual profits (10%) into financial markets and approximately 50% into company expansion for the first year.

Financial Highlights for the Year

Financing Needed

We require $130,000 to get our business started. That includes a $100,000 loan. Jonathan will invest $20,000 and Don will invest $10,000.

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